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AI for clinic marketing: social posts, patient letters and website content

Practice owners are using ChatGPT and Claude to plan a month of marketing, write patient letters, repurpose blog posts for social and even build a free education site. These are real practices in their owners' own words; results are self-reported and mostly time saved rather than new-patient numbers.

4 real examples

Each links to its public source. Results are as the source reported them.

Dental & clinicsCustomer questionsNew

Write patient handouts, consult follow-up emails and posts with one structured prompt framework and a practice context document

He uses a seven-part prompt framework (Audience, Purpose, Persona, Length, End format, Context, Touchstone examples) with a saved 'practi…

Claude

tools from $17/moUsefulSaveI want this

Quoted: Dr. Roy Kim, plastic surgeon · via Dr. Roy Kim's blog: How I use AI in plastic surgery, part 1 (the prompt framework) · 2025-08-08

Dental & clinicsCustomer questionsNew

Build a free client-education site with Claude in a few days, with every medical sentence on a review list you sign off

He built itchydog.vet with AI (it started on Lovable, then moved to a small server at the clinic; he now builds mostly with Claude Code).

ClaudeLLovableCCClaude Code

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Quoted: Dr. Steve Pelton, DVM, owner, Hearthstone Animal Clinic · via FutureProof.vet (Dr. Steve Pelton): I built itchydog.vet in five days · 2026-10-08

Dental & clinicsSocial & marketingNew

Write patient promo letters, holiday thank-yous and referral letter templates, and repurpose blog posts for social with ChatGPT

She and her staff use ChatGPT to write letters to patients with promotional offers and news updates, and holiday thank-you letters for a …

ChatGPT

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Quoted: Dr. Maria Sampalis, OD, owner, Sampalis Eye Care · via Review of Optometric Business: 3 AI technologies I use in my optometry practice (Maria Sampalis, OD) · 2024-09-04

Dental & clinicsSocial & marketingNew

Build a monthly marketing plan, improve website keywords and log contact-lens inventory from box photos with ChatGPT

ChatGPT built her a comprehensive monthly marketing plan broken into emails, social media posts and video scripts, and helped improve the…

ChatGPT

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Quoted: Dr. Haley Perry, OD, owner, Elite Eye Care · via Review of Optometric Business: 8 ways we use AI in our office (Haley Perry, OD) · 2023-08-30

Tools these businesses used

Also used in these examples: Lovable, Claude Code. We haven't reviewed or price-checked these yet.

Compare all ai marketing and social tools seen in real examples

How to choose and set it up

1. Give the AI your real services, patients and seasons (benefits year-end, back-to-school).
2. Ask for a calendar first, then the emails, captions and short video scripts.
3. Repurpose what you already wrote: one blog post can become an email and three social posts.
4. Check every medical or price claim and your advertising rules before posting.
5. Write plain answers to the questions patients ask, so search engines and AI chatbots can find you.

Questions

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