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Plan a monthly theme for emails, events and social posts with an AI assistant
Jennifer Yerden, owner of Sights & Shades in Canandaigua, New York, who runs it as a one-woman show, in an INVISION magazine roundup of eyecare practices
She uses AI to create monthly themes covering emails, event planning, social media posts and cartoon images of the shop's mascot, Gus the polar bear. She also uses it for quick reference on business issues like taxes and state regulations, and treats every output as an outline she edits.
ChatGPT free plan; Plus $20/mo
Easy · or we do it from $149/mo
AI tool (not named)
The problem
Running the business alone, she needs help to plan and think. Sometimes she just needs a quick little blurb for a picture.
What happened
Self-reported, with no numbers. The roundup does not name the AI tool. Her caveat: "I just want to state that AI isn’t perfect, it is a tool." She says: "AI has helped my words sound more fluid." No time-saved or sales figures are given.
Quoted in the source: Jennifer Yerden, owner, Sights & Shades. Source: INVISION: These 7 Practices Use AI to Save Time, Improve Hiring, and Boost Creativity (2025-08-14) · Added 2026-10-16.
How to set it up yourself
- What Sights & Shades' owner used: an AI tool the roundup does not name, to create monthly themes for emails, events, social posts and cartoon images of her mascot. She uses what it creates as an outline and makes her own changes.
- DIY path (our suggestion): open the ChatGPT free plan and paste the prompt below with your month, events and offers filled in.
- If you have a mascot, ask for a cartoon image of it in a separate request and compare it with your existing artwork before you use it.
- Do what she does and treat the output as an outline. Rewrite it in your own voice and check every date, price and offer. For tax or state regulation questions, confirm the answer with your accountant or the state agency before acting on it.
- Suggestion: save the prompt in a ChatGPT project and reuse it at the start of each month.
Copy-paste prompt
I own {BUSINESS NAME}, an eyecare and eyewear shop in {TOWN}, and I run it on my own. Create a theme for {MONTH} that ties in {SEASON, HOLIDAYS OR LOCAL EVENTS}. Our mascot is {MASCOT DESCRIPTION}. Give me: 1) the theme name and a one-line idea, 2) one customer email under 150 words, 3) one in-store event idea with a simple checklist, 4) four short social media captions, 5) a description for a cartoon image of our mascot that fits the theme. Use this offer only if I list it: {OFFER OR NONE}. Keep it friendly and simple. I will edit everything before I use it.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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