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Load your style guide and your own articles into an AI assistant so a week of posts for eight platforms takes about two hours
April Martinez, a holistic health educator and naturopath who runs a full-time clinic in Rawlins, Wyoming, in the Saratoga Sun (via the Wyoming News Exchange)
She built her own AI agent loaded with her market profile, a style guide and a knowledge base of her own material, so the tool isn't pulling from the open internet. She uses it for content plans, captions, blog drafts and website projects, and uses Anthropic's Claude for strategy. She also pushes the tool away from its default look, because the marketing research she follows suggests the less AI-looking content is, the more attractive it is. The article doesn't name the platform her agent runs on.
Claude $17/mo billed annually ($20 monthly)
Easy · or we do it from $149/mo
Claude
The problem
Martinez calls herself "a one and a half man show" and competes for customers nationally. Without AI, she says, posting to eight social platforms each week would take her 10 to 15 hours, and she can't afford a social media manager or a business coach.
What happened
Weekly posting to eight platforms now takes about two hours instead of 10 to 15. "It's my business partner," she says, but she reads every blog post before publishing: "AI lies," and even with firm instructions it makes mistakes. Self-reported.
Quoted in the source: April Martinez, holistic health educator and naturopath. Source: Saratoga Sun via Wyoming News Exchange (wyomingnews.com): Small businesses embrace AI but some designers, customers warn its use may come with a cost (Leea Smith) (2026-10-09) · Added 2026-10-20.
How to set it up yourself
- What Martinez does: per the Saratoga Sun, she built an AI agent loaded with her market profile, style guide and a knowledge base of her own material, and uses it for content plans, captions, blog drafts and website projects, with Claude for strategy. The article doesn't say how the agent is built, so the steps below are our DIY build in Claude.
- In Claude, create a Project (Projects > New project). Add your ideal-client profile, a one-page style guide (voice, words you never use, how long posts run on each platform) and 10-20 of your own articles or past posts as project knowledge.
- Paste the prompt below into the project instructions, then each week ask for a content plan and captions for each platform from one topic.
- Read every post and blog draft before it goes out, check every health or factual claim against your own material, and rewrite anything that sounds generic.
Copy-paste prompt
You write social posts and blog drafts for {BUSINESS} in {TOWN}, using only the client profile, style guide and articles in this project. Don't add facts, statistics or health claims that aren't in my own material; if a post needs one, write [CHECK] instead. This week's topic: {TOPIC}. Give me (1) a 5-post plan across {PLATFORMS}, (2) a caption for each written for that platform's length and tone, and (3) a 500-word blog draft outline. Avoid stock AI phrases and make it sound like my style guide.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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