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Replace bought patient pamphlets with one-page handouts drafted in ChatGPT and printed on demand from a shared drive
Dr. Ryan Cazares, optometrist and founder of Scott Eye Care in Scott, Louisiana, in his own article in Modern Optometry
ChatGPT drafts one-page patient education sheets that he edits for accuracy, puts on letterhead and stores on a shared Google Drive so any exam-room computer can print them. It also drafts educational Facebook posts, and DALL-E made the practice's pig mascot for a naming contest.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (image generation limits are lower on free plans)
Easy · or we set it up for $197
ChatGPT, DALL-E, Google Drive
The problem
The practice bought patient education pamphlets and needed a steady flow of Facebook posts, and writer's block got in the way of both.
What happened
More than 350 people submitted names in the Facebook mascot contest (the mascot became Dr. Seymour Boudin). He no longer buys AOA pamphlets for the topics he covers. He cites ChatGPT Plus at $19.99 a month at the time. Self-reported.
Quoted in the source: Dr. Ryan Cazares, founder, Scott Eye Care. Source: Modern Optometry: How ChatGPT Can Be Used in an Optometry Clinic (Ryan Cazares, OD) (2024-07-30) · Added 2026-10-24.
How to set it up yourself
- What Scott Eye Care uses: ChatGPT for handouts and Facebook posts, DALL-E (in ChatGPT Plus) for the mascot image, and a shared Google Drive folder that every exam-room computer can open.
- List the ten conditions you explain most often. For each, paste the prompt below into ChatGPT, then edit the draft yourself for medical accuracy and your own advice.
- Paste each edited sheet into your letterhead template in Google Docs, save it in one shared Drive folder named by condition, and open the folder on every exam-room computer so staff can print on demand.
- Reuse the same sheets as short Facebook posts: ask ChatGPT to turn one into a 100-word post with a question for followers, and schedule one a week.
- For a contest like his, ask ChatGPT to create a mascot image tied to your town, post it and ask followers to name it for a small local prize.
Copy-paste prompt
Write a one-page patient handout for {PRACTICE NAME}, an eye care practice in {TOWN}, about {CONDITION}. Audience: adult patients reading at about a 6th-grade level. Sections: What it is (2-3 sentences), Common signs, Who is at higher risk, What we check for at your visit, What you can do at home, When to call us right away. Keep it under 350 words, use short bullet points, no jargon without a plain explanation, and end with: Questions? Call us at {PHONE}. Don't include treatment claims or statistics; leave [DOCTOR TO CONFIRM] anywhere you're unsure.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-23)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-23)
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