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Build a free client-education site with Claude in a few days, with every medical sentence on a review list you sign off
Dr. Steve Pelton, DVM, owner of Hearthstone Animal Clinic in Cypress, Texas, writing about building itchydog.vet
He built itchydog.vet with AI (it started on Lovable, then moved to a small server at the clinic; he now builds mostly with Claude Code). Owners type a ZIP code for a pollen, mold and weather 'itch forecast,' get a plan for tonight, plain-English answers and honest takes on itch medications and cost, and keep an itch diary that becomes an 8-week report to bring to the vet. He wrote 48 plain answers so Google and AI chatbots send people there. Every medical sentence sits on a private review page with Approve and Revise buttons; any change to an approved sentence sends it back to his list, and where the site and his book disagree, the book wins.
From $17/mo (checked prices)
Advanced · or we do it from $149/mo
Claude, Lovable, Claude Code
The problem
He gives the same allergy talk to owners of itchy dogs over and over, and owners show up saying 'he's been scratching a lot' instead of real data.
What happened
Self-reported: from a blank starter page to the site he now hands clients in five days, with 142 saved versions; 303 medical sentences on the review list as of publishing. It's free and doesn't sell anything. No traffic or visit numbers shared.
Quoted in the source: Dr. Steve Pelton, DVM, owner, Hearthstone Animal Clinic. Source: FutureProof.vet (Dr. Steve Pelton): I built itchydog.vet in five days (2026-10-08) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- Pick the one conversation you repeat most with clients; that's the site.
- Start ugly: ask an AI app builder (he started on Lovable) for a first draft, then react to what's on screen instead of planning everything.
- Write the answers in your own voice from your own material (he used his book), and say which source wins when they disagree.
- Put every medical sentence on a review list and approve each one yourself; re-review anything that changes. Show a draft notice until you've signed off.
- Add plain question-and-answer pages for the questions clients actually ask, so search engines and AI chatbots can find them.
- Hand clients the link at the visit, and give them a way to bring data back (his itch diary report).
Copy-paste prompt
I'm a [vet/dentist/clinic type] building a free, one-topic education site for clients about [topic]. Using only the attached notes from me, draft: 1) a home page with three clear paths ('my pet/patient has this problem tonight', 'why does this happen', 'treatment options and rough costs'); 2) 15 plain-English questions and answers clients really ask, each under 120 words; 3) a list of every medical claim you wrote, numbered, so I can approve or revise each one. Don't add facts that aren't in my notes; mark gaps as [NEED FROM DOCTOR].Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-13)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-13)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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