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Write patient promo letters, holiday thank-yous and referral letter templates, and repurpose blog posts for social with ChatGPT
Dr. Maria Sampalis, OD, owner of Sampalis Eye Care in Warwick, Rhode Island, writing in Review of Optometric Business
She and her staff use ChatGPT to write letters to patients with promotional offers and news updates, and holiday thank-you letters for a great year. It repurposes her content for the practice blog and social media channels, so any employee can do it. For referral letters, they give it a general template and it adapts the template for each case.
From $0 (checked prices)
Easy · or we do it from $149/mo
ChatGPT
The problem
Marketing to existing patients (offers, news, thank-yous) and keeping a blog and social channels going took her own time, and referral letters had to be adapted one by one.
What happened
Self-reported: she says it saves her 'significant time' and makes communicating with and marketing to patients 'easier than ever before.' No numbers given. She's also evaluating AI scribing and phone/booking chatbots but hadn't adopted them when she wrote this.
Quoted in the source: Dr. Maria Sampalis, OD, owner, Sampalis Eye Care. Source: Review of Optometric Business: 3 AI technologies I use in my optometry practice (Maria Sampalis, OD) (2024-09-04) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- List the letters you send every year: seasonal offers, new services or frames, holiday thank-you, recall nudges.
- Write one short note about each (offer, dates, who it's for) and have ChatGPT draft the letter in your practice's tone.
- Paste in a blog post you've already written and ask for three social posts and a short email version.
- For referral letters, keep your template in ChatGPT but add patient details yourself in your EHR, not in a consumer AI tool.
- Have a staff member own this task; review every piece before it goes out, especially anything clinical or price-related.
Copy-paste prompt
Write a short letter from [Practice], an optometry practice in [town], to our existing patients. Purpose: [e.g. announce our new dry eye treatment / holiday thank-you / end-of-year benefits reminder]. Details: [offer, dates, how to book]. Tone: warm, local, from Dr. [name] and the team. Under 200 words, one clear call to action (call or book online at [link]). No medical claims beyond what I've given you. Then give me a 2-sentence version for Facebook and Instagram.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-14)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-14)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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