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Build the practice website, posters and social graphics in Claude Design instead of paying an agency
Dr. Palmer Piana, chiropractor at Life Charge Chiropractic (a family-owned practice in Gallatin and Hendersonville, Tennessee), in the AI handout he published for a 2026 chiropractic conference talk
He built the practice's websites with Claude Design, Anthropic's design tool, with no developer, agency or monthly retainer, and uses it for posters, social posts and office layout concepts, all on brand; he says he built the talk's handout flyer in 90 seconds. For writing, he keeps one 'master file' with the practice's services, hours, address, phone, booking link, brand voice and rules (and its whole website), and feeds the AI that same file every time so what it makes is accurate.
Claude $17/mo billed annually ($20 monthly); free plan available (Claude Design is included and draws on the same usage limits)
Easy · or we do it from $149/mo
Claude, Claude Design
The problem
A small practice needs a website, flyers and social posts that look on brand, and agencies and designers charge by the project or a monthly retainer.
What happened
Websites with no developer, agency or retainer, and a flyer in 90 seconds, in his words. No cost or traffic figures are given. He tells other chiropractors to treat the first output as a rough draft and to scrub AI tells such as em dashes everywhere. Self-reported.
Quoted in the source: Dr. Palmer Piana, Life Charge Chiropractic. Source: Life Charge Chiropractic: AI for Chiropractors, The Practical Playbook (Dr. Palmer Piana's handout for his Fire on the Mountain 2026 talk) · Added 2026-10-18.
How to set it up yourself
- What Life Charge Chiropractic does: the doctor designs the practice's websites, posters and social graphics in Claude Design instead of hiring an agency, and keeps one master file of practice facts and brand voice that goes into every request.
- Write the master file first: services, hours, address, phone, booking link, colors, logo, three examples of how you talk to patients, and your rules (what to always say, what never to claim). Save it as a document and attach it, with your logo, to every design chat.
- In Claude, start a chat, choose Output > Design in the message box (or pick a Design template in the Artifacts tab), and paste the prompt below. Refine it in chat or click on the canvas to comment on one element, and ask for 2-3 versions if you're unsure.
- Check every price, claim and phone number yourself before it's printed or posted. Export as PDF for printing, or as standalone HTML or to a site builder such as Wix for a web page.
Copy-paste prompt
Using the attached master file and logo for {PRACTICE NAME}, design a {WHAT, e.g. letter-size poster for our front desk / Instagram post / one-page website} for {AUDIENCE, e.g. parents of young athletes in our town}. Goal: {GOAL, e.g. book a $49 new-patient exam}. Include: {CONTENT, e.g. headline, three benefits, offer, phone, booking link, address}. Use our brand colors and fonts, plain words at a 6th-grade reading level, no medical claims beyond what's in the master file, and no em dashes. Show me 2 layout options.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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