Write a meme-style ad script and AI voiceover in ChatGPT in about 10 minutes, then shoot the restaurant B-roll yourself
Christian Ortega, who oversees marketing for his family's Original Tamale Company (Pacoima / San Fernando Valley, Los Angeles), in Business Insider
Ortega adapted a popular falling-from-a-plane meme into a 46-second PSA-style spot that pivots to the restaurant. He used ChatGPT for the narrator script and AI voice, then added his own B-roll of tamales and menu items. He stresses putting a personal spin on trends and balancing AI with his own creative work; sometimes he posts with no AI at all.
ChatGPT: from $0 (checked prices)
Easy · or we do it from $149/mo
ChatGPT, Instagram
The problem
A family tamale shop competing on thin restaurant margins needed attention-grabbing social ads without an agency budget.
What happened
The Instagram video reached more than 22 million views and about 1.2 million likes in roughly three weeks; Ortega said he made it in about 10 minutes and that customers came in citing the video (and then the reviews). Treat view counts and visit anecdotes as press/owner-reported.
Quoted in the source: Christian Ortega, Original Tamale Company. Source: Business Insider: How a family-owned tamale shop in LA struck marketing gold using AI (Original Tamale Company) (2025-08-18) · Added 2026-10-14.
How to set it up yourself
- What he did: took a meme format that already worked, asked ChatGPT for a narrator script and AI voice, then filmed real food B-roll and posted.
- Pick a short meme or PSA format your audience already understands; write one sentence on how it connects to your restaurant.
- Ask ChatGPT for a 40–50 second narrator script that stays tasteful, names the restaurant once near the end, and does not invent awards or reviews.
- Generate or record a voiceover; shoot real kitchen or product B-roll yourself so the ending feels local, not stock.
- Post natively on Instagram/TikTok; reply to comments that ask hours or location with real facts.
- DIY adaptation: if you dislike AI voices, keep ChatGPT for the script only and record your own voice over the B-roll.
- To try it yourself: open ChatGPT, paste the prompt below, replace each {PLACEHOLDER} with your own details, and check the output before you use it with customers.
Copy-paste prompt
Write a 45-second PSA-style narrator script for {RESTAURANT} in {NEIGHBORHOOD}. Hook: a familiar over-the-top survival tip meme that pivots to why someone should come eat here. Rules: funny not mean, no invented reviews or celebrity endorsements, name the restaurant once in the final 10 seconds, end with a simple CTA (visit / order). Output: full script with approximate second markers.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
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