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Draft every review reply with AI, then approve each one before it posts

who Shawn P. Walchef, owner of Cali BBQ in San Diego, writing on his own Restaurant Technology Substack

What it does

Marqii's Suggested Review Response feature drafts on-brand replies (positive, negative or neutral) using the restaurant's tone and custom prompts; a person approves and sends each one.

Tool cost

See the vendor’s pricing

Setup

Easy · or we do it from $497

Tools

Marqii

The problem

He had replied to every Yelp, Google and Facebook review himself for nearly a decade, then handed it to his events director as the business grew.

What happened

Self-reported: each reply takes seconds to approve. He cites Marqii's figure that early users cut drafting time by 70% (as reported by the vendor). Note: the post was sponsored by Marqii.

Told by the owner Source: Restaurant Technology Substack (Shawn P. Walchef) (2025-03-13) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.

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How to set it up yourself

  1. Write down your reply standards: tone, sign-off, what to offer on a bad review.
  2. Let the tool draft; read every reply before it posts.
  3. Keep a person on negative reviews.
  4. Aim to answer within 24 hours.

Copy-paste prompt

Draft a reply to this review in our voice (warm, short, specific). Thank them for one detail they mentioned. If it's a complaint, apologise once and invite them to contact us directly. Review: {REVIEW}

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. Single use case $497. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.

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