Use Claude for social post ideas, staff training materials and marketing copy instead of hiring a content writer
Shahezad Contractor, founder and CEO of Cousin's Food Inc., a Philadelphia halal restaurant group (a pizza and hoagie shop, a barbecue restaurant and eight burger joints), in CNBC Make It
He regularly uses AI tools, particularly Claude, to generate social media content ideas, create training materials for employees and write marketing copy. He also uses AI to scout new locations for the group and to generate financial forecasts for existing locations.
Claude $17/mo billed annually ($20 monthly)
Easy · or we set it up for $197
Claude
The problem
Running ten restaurants means a steady need for social posts, training materials and marketing copy, work he says he might once have hired a content writer for.
What happened
"Previously, maybe I would have hired a content writer" for some of those jobs, he told CNBC Make It; AI helps him "fill in the gaps" in his skill set and do it himself. The group brought in more than $4 million in combined 2025 revenue (business context, not an AI result). No time or cost savings figures. Self-reported.
Quoted in the source: Shahezad Contractor, founder and CEO, Cousin's Food Inc.. Source: CNBC Make It: These Americans are quitting before AI can take their jobs—and starting their own businesses (2026-03-27) · Added 2026-10-28.
How to set it up yourself
- What Cousin's Food does: its founder uses Claude for social media ideas, employee training materials and marketing copy, and AI for location scouting and financial forecasts.
- Start a Claude project for your restaurants and upload your menus, prices, brand notes and a few past posts you liked.
- Each week, ask for post ideas tied to what's actually happening (specials, events, new items), then write or edit the final captions yourself.
- For training, paste a station checklist or recipe card and ask for a one-page training sheet and a 5-question quiz for new staff. A manager checks it against how the station really runs.
- Treat any forecast as a starting point: give it your real sales numbers and check its assumptions before you act on it.
Copy-paste prompt
I run {RESTAURANT GROUP}, {NUMBER} restaurants in {CITY} ({CONCEPTS}). Using the menus and brand notes in this project, give me: 1) 7 social post ideas for this week tied to {THIS WEEK'S SPECIALS/EVENTS}, each with a one-line hook and a caption draft; 2) a one-page training sheet for a new {STATION} employee based on this checklist: {PASTE}, plus 5 quiz questions. Keep it in our voice: {DESCRIBE VOICE}. Don't invent menu items, prices or policies that aren't in my files.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-30)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-30)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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