Use ChatGPT for beer descriptions, social posts and finding gaps in your SOPs so the taproom manager can get back to customer details
John Howard of Abettor Brewing, a Kentucky brewery, whose role grew from taproom manager to "everything manager" except brewing, in Brewer Magazine
ChatGPT drafts beer descriptors and social media posts and helps find gaps in the brewery's standard operating procedures.
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ChatGPT
The problem
Howard was doing so much across the brewery that small, customer-facing details were slipping through the cracks.
What happened
He says it lets him get back to paying attention to the small details of customer experience and customer perception. No figures were given. Self-reported.
Quoted in the source: John Howard, Abettor Brewing. Source: Brewer Magazine: Can Implementing Artificial Intelligence Tools Better Your Brewery? (Jon Sicotte) (2023-11-30) · Added 2026-10-22.
How to set it up yourself
- What Abettor Brewing does: per Brewer Magazine, its "everything manager" uses ChatGPT for beer descriptors, social media posts and finding what's missing from the brewery's SOPs.
- In ChatGPT, create a project for taproom writing (New project in the sidebar), upload your tap list with your own tasting notes and one or two past posts you liked, and ask for a description and a post in that voice for each new release. Check every ABV and tasting note against your brew sheets.
- For SOPs, paste one procedure at a time (opening, closing, keg changes, cleaning) with the prompt below and ask what's missing; add only the gaps you agree with, then walk the updated SOP with the staff who do it.
Copy-paste prompt
Here is our {PROCEDURE NAME, e.g. taproom closing} SOP at {BREWERY NAME}: {PASTE SOP}. Our setup: {TAPROOM DETAILS, e.g. number of taps, staff on shift}. List the steps that look missing, out of order or unclear, who should own each one, and any safety or cleaning check that isn't there. Don't rewrite the whole SOP; give me a numbered list of gaps with one suggested line for each, and mark anything you're unsure about as a question for me.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
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