Teach ChatGPT and Claude your pizzeria's voice, then draft Google and Yelp review replies and promos
Eric, owner of Old Scratch Pizza in Dayton, Ohio, and a Toast Customer Advisory Board member, answering questions in a Toast Community AMA
The team uploaded lots of examples of its writing and brand voice into ChatGPT and Claude. The tools draft first versions of social media content and email promotions, help brainstorm content and promotion ideas, and quickly create replies to Google and Yelp reviews.
ChatGPT Free $0; Go $8/mo; Plus $20/mo · Claude $17/mo billed annually ($20 monthly); free plan available
Easy · or we do it from $149/mo
ChatGPT, Claude
The problem
Social posts, ad copy, email promotions and review replies all had to be written by hand and kept consistent in tone.
What happened
He says the review replies come out thoughtful and kind, and that AI speeds up social media, ad copy and promotional content while keeping the messaging consistent. No time figures are given.
Quoted in the source: Eric, owner, Old Scratch Pizza. Source: Toast Community: Exploring AI in My Restaurant, Ask Me Anything (Eric, owner of Old Scratch Pizza) (2025-03-19) · Added 2026-10-16.
How to set it up yourself
- What Old Scratch Pizza used: ChatGPT and Claude, loaded with examples of the restaurant's own writing and brand voice, to draft social posts, email promos and replies to Google and Yelp reviews.
- Collect 10 to 20 pieces you're proud of: past posts, emails and review replies. In Claude, click Projects, then + New Project, and upload them to the project knowledge (or do the same in a ChatGPT project).
- Click Set project instructions and paste the prompt below. For each new review, paste the review text into a chat in the project and read the draft before you post it.
- Post the reply yourself from your Google Business Profile (Read reviews, then Reply) or your Yelp for Business account. Handle anything about illness, injury or a refund personally rather than with a stock reply.
Copy-paste prompt
You write for {RESTAURANT NAME}, a {TYPE OF RESTAURANT} in {CITY}. Match the voice in the uploaded examples. When I paste a review, draft a reply under {WORD LIMIT} words that thanks the guest by first name, mentions one specific thing they said, and, if they had a problem, apologizes once and invites them to contact {CONTACT}. Never offer refunds or freebies unless I say so.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-14)
Visit site →
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-15)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-14) · Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-15)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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