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Reply to Google reviews, write customer emails and update shop policies with ChatGPT at a tire and service dealer

who Darrin Mallett, president of Kilgore Tire Services, a tire and auto service dealer with two locations headquartered in Kilgore, Texas, in Modern Tire Dealer

What it does

ChatGPT drafts his replies to customer Google reviews and his emails, and helped update shop policy and write a mission statement. He is the only one at the dealership using it so far.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo

Setup

Easy · or we set it up for $197

Tools

ChatGPT

The problem

Review replies, customer emails, policy updates and a mission statement all landed on the president's desk.

What happened

No figures given. He wants to get comfortable before rolling it out to his team, and would like AI next for suggested inventory orders and for prompting service writers with diagnostic questions.

Quoted in the source: Darrin Mallett, president, Kilgore Tire Services. Source: Modern Tire Dealer: 3 Tire Dealers Share Their Visions for AI (2023-08-14) · Added 2026-10-24.

How to set it up yourself

  1. What Kilgore Tire Services uses: the ChatGPT app, which he downloaded after seeing an ad. Reviews are on Google.
  2. Open your Google Business Profile reviews, copy one review, and paste it into ChatGPT under the prompt below with the location and the service the customer had.
  3. Edit the draft so it sounds like you (add the tech's name or a specific detail if you know it), then post it from your Business Profile. Never confirm a customer's vehicle details or invoice in a public reply.
  4. Save the prompt in a ChatGPT Project with your shop name, locations and tone so every reply starts the same way; use the same project for customer emails and policy drafts, and have a second person read any policy before it's posted.

Copy-paste prompt

You reply to Google reviews for {SHOP NAME}, a tire and auto service shop in {TOWN} with {NUMBER} locations. Write a reply to the review below in under 80 words, in a friendly, plain, small-town tone. If it's positive: thank them by first name and mention the service they had. If it's negative: apologize once without arguing, don't admit fault or discuss prices publicly, and invite them to call {MANAGER NAME} at {PHONE}. Don't invent details about the visit. Review: {PASTE REVIEW}
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-23)

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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-23)

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