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Put an AI receptionist on dental overflow and after-hours so missed calls become new patients
Image Orthodontics, a multi-location Bay Area orthodontic practice led by Dr. Yan Kalika, DMD, MS (Image Specialty Partners), as told in a Newo case study
A Newo AI receptionist took overflow and after-hours calls, answering questions and booking appointments into the practice's existing software around the clock.
See the vendor’s pricing
Medium · or we do it from $149/mo
Newo AI Receptionist
The problem
Even with in-office staff and a call center, the practice was missing about 19.5% of incoming calls — prospective patients who might book somewhere else.
What happened
As reported by Newo for Q1 2025: 10,865 AI-handled calls, 1,563 after-hours inquiries captured, 323 new patients, 153 completed exams from AI-facilitated appointments, 73 patients started treatment, and $401,500 in additional revenue attributed to the AI receptionist. Dr. Kalika is quoted on the skepticism and the ROI.
Quoted in the source: Dr. Yan Kalika, Practice Owner, Image Orthodontics. Source: Newo case study: Image Orthodontics · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- List your services, service area, hours and pricing rules in one doc.
- Turn on an AI receptionist (or your field-service app's built-in one) and paste that doc into its knowledge settings.
- Connect it to your real calendar so it only offers open slots.
- Forward missed or after-hours calls to the AI number.
- Review every AI call summary daily for the first two weeks and fix wrong answers.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.
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