← All use cases · Dental & clinics
Draft a reply to every Google review with a Claude prompt that keeps your voice, and have the front desk approve each one
Dr. Shane Wingler, owner of Carolina Pines Dentistry, on the Dental Marketing Goat podcast (run by his marketing agency, SMC National)
The team is building one Claude prompt with guardrails for how the practice sounds. When a new Google review comes in, it drafts the reply, and the front desk only approves it before it posts. The same Claude setup, connected to the practice's brand in Canva, turns a broken process into a new SOP or form (for example a phone intake sheet with name, date of birth, insurance and chief complaint) with the logo and colors. Hygienists used ChatGPT to build a post-op instruction sheet for scaling and root planing patients.
From $0 (checked prices)
Medium · or we do it from $149/mo
Claude, Canva AI (Magic Studio), ChatGPT, Google Business Profile
The problem
The practice gets about 50–60 Google reviews a month and wants to answer every one, but writing the replies takes team time away from patients.
What happened
Self-reported and still in progress: the review automation was being built when he described it, so there are no time-saved figures yet. Branded SOPs and forms take 'a few minutes.' The host warned that Google may treat obviously automated replies as spam, which is one more reason a person approves every reply. The practice's AI receptionist and X-ray AI (Overjet) are separate setups.
Quoted in the source: Dr. Shane Wingler, Carolina Pines Dentistry. Source: Dental Marketing Goat podcast #280: 5 Ways AI Helped This Practice Grow (Dr. Shane Wingler) (2026-06-22) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
How to set it up yourself
- What they're doing: one saved Claude prompt with the practice's tone and rules, a draft for every new Google review, and a front-desk approval before anything posts. It was still being built when he described it.
- Write the guardrails once: tone (warm, short), sign-off, and hard rules: never confirm the reviewer is a patient, never mention treatment, dates, prices or staff names, and move complaints to a phone call.
- Save them as a Claude project (or custom instructions) and paste in three or four past replies you liked as examples.
- Each morning, copy new reviews from your Google Business Profile into the project and get one draft per review.
- A front-desk person reads, edits and posts each reply by hand; the owner or office manager answers anything rated 1–3 stars.
- Use the same project for branded forms and SOPs: describe the broken process, list the fields you need, and ask for a one-page version (he connects Claude to the practice's Canva brand so it comes out with the logo and colors).
- DIY adaptation (not what Carolina Pines described): to trigger drafts automatically, send each new review from Google Business Profile through Zapier or Make to Claude or ChatGPT and have the draft land in email or Slack for approval. Don't auto-post.
Copy-paste prompt
You reply to Google reviews for [Practice], a dental office in [town]. Tone: warm, brief, local; sign as 'The [Practice] team'. Rules: under 80 words; never confirm the reviewer is a patient or mention any treatment, procedure, date, price or staff name, even if the reviewer does; for a complaint, apologize once, don't argue, and invite them to call [office manager] at [phone]; no discounts or promises. Three replies we liked: [paste]. Draft one reply for each review below and flag any the doctor should answer personally. Reviews: [paste]
One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-13)
Visit site →
Canva AI (Magic Studio)
AI design tools inside Canva for social posts, flyers and menus.
From Pro $18/mo or $144/yr for one person (checked 2026-10-14)
Visit site →
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-14)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-13) · Canva AI (Magic Studio): from Pro $18/mo or $144/yr for one person (verified 2026-10-14) · ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-14)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
Get this set upRelated for Dental & clinics
Use an AI receptionist only after hours and on overflow at a dental office
The AI answers only after hours or when lines are busy: it schedules patients (including new ones), fills hygiene openings, forwards emer…
Text back after-hours and busy-line callers with an AI assistant that books dental visits
An AI assistant named 'Aimee' texts patients automatically when a call comes in after hours or the front desk is occupied, and schedules …
Have Claude check insurance benefit breakdowns for traps before quoting co-pays
Her team uses Claude to read benefit breakdowns and point out those clauses faster than reading every line by hand.
ClaudeRunning something like this in your business? Submit your use case and we'll credit you with a link.
Get 3 new AI use cases every morning
One email every morning: 3 new AI use cases from real small businesses, each linked to its source, plus a Tool of the Day. Free. No spam, unsubscribe anytime. Privacy