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Use ChatGPT to write your cleaning company's values, check every client email for tone, and build a KPI dashboard yourself

who Will Wilcox, president and CEO of Sunset Office Cleaning, a commercial cleaning company in Sioux Falls, South Dakota, in Contracting Profits

What it does

Wilcox gave ChatGPT extensive information about the company and his own professional history, then talked with it about what the company's core values, mission and vision should be. His team runs employee and client correspondence through AI for tone and consistency, followed by a human check for errors and accuracy. He built a custom KPI dashboard on spreadsheet tools he already used. He also uses AI for WordPress, Canva and Meta tasks he would have outsourced, including changing code on the company website; he compares code across different AI tools and reverts if a change doesn't work.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo

Setup

Easy · or we set it up for $197

Tools

ChatGPT, Other AI tools (not named), WordPress, Canva, Meta

The problem

Company culture work, client and staff correspondence, a KPI dashboard and website changes all took time, and website, Canva and Meta work used to be outsourced.

What happened

He estimates AI does about 90 percent of the heavy lifting on correspondence. He says the KPI dashboard took "just a few months" where it would previously have taken years to reach that level, and calls the values work "a game-changer for getting real traction with company culture." Self-reported in trade press (BSCAI's Contracting Profits).

Quoted in the source: Will Wilcox, president and CEO, Sunset Office Cleaning. Source: Contracting Profits (CleanLink): 5 Ways Contract Cleaning Pros Are Using AI for Their Business (2026-04-17) · Added 2026-11-04.

How to set it up yourself

  1. What Sunset Office Cleaning does: ChatGPT helped draft the company's values, mission and vision, every client and staff email goes through AI for tone before a person checks it, and the owner built his own KPI dashboard and website fixes with AI.
  2. Give ChatGPT your company's history, what you're proud of and what frustrates you, then ask it to propose core values, a mission and a vision you can edit (prompt below).
  3. Make it a team habit to paste important client or staff emails into ChatGPT for a tone and clarity check, and always have a person read the final version.
  4. Export the numbers you already track in spreadsheets and ask ChatGPT to help you lay out a one-page KPI dashboard and the formulas behind it.
  5. For website changes, save a backup first, test the change, and revert if it breaks, as Wilcox does.

Copy-paste prompt

Here is the history of my commercial cleaning company and my own background: {COMPANY HISTORY}. Here is what our best employees and clients say about us: {FEEDBACK}. Ask me five questions about what we stand for, one at a time. Then propose 4-6 core values (one sentence each, in plain words), a one-sentence mission and a one-sentence vision. Use only what I've told you; don't invent claims.
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-11-03)

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Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-03)

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