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Use ChatGPT to plan, name and brand a new studio, then to polish client messages and marketing
Cassidy Winkler, founder of Revel Method Pilates, a boutique Pilates business in Wisconsin (studios in Lake Geneva, Madison and Monona; 65 employees), in The New York Times
Per The New York Times, with help from chatbots including ChatGPT she came up with a name (Revel Method Pilates), a logo and a plan by early 2025. She says she now uses AI to refine her communications with clients, conduct research and develop marketing, and she often turns to chatbots for advice when she isn't feeling confident about a new concept.
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ChatGPT
The problem
Winkler, then a flight attendant on private jets, couldn't find a Pilates studio near her home in Madison, so she started researching how to open her own boutique studio, including what training instructors would need.
What happened
She opened studios in Lake Geneva, Madison and Monona, has 65 employees and was set to open a fourth studio this year, per the Times; the article doesn't credit that growth to AI. The Times says she considers AI an indispensable thought partner: "I don't know how people did business prior to A.I. some days." No time or money figures are given. Self-reported.
Quoted in the source: Cassidy Winkler, founder, Revel Method Pilates. Source: The New York Times (via The Seattle Times): America's Enterprising Spirit Is Booming After Decades-Long Slump (Sydney Ember) (2026-07-17) · Added 2026-10-20.
How to set it up yourself
- What Revel Method Pilates does: per The New York Times, its founder used chatbots including ChatGPT to come up with the studio's name, logo and plan, and uses AI to refine client communications, research and marketing. The client-message steps below are our DIY build with ChatGPT.
- Paste two or three messages you've sent clients that you like (a class change, a membership question, a welcome note) into ChatGPT as voice samples.
- When you have a new message to send, write a rough version in your own words and use the prompt below.
- Read every draft before it goes out and check class times, prices and policies against your booking system.
Copy-paste prompt
I own {STUDIO NAME}, a {TYPE} studio in {CITY}. Here are messages I've sent clients that sound like me: {2-3 SAMPLES}. Here is my rough draft of a new message about {TOPIC}: {DRAFT}. Rewrite it so it's clear, warm and short, in the same voice. Keep every fact I gave exactly as written; never invent class times, prices, policies or promises. If something a client would need to know is missing, list it as a question for me.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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