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Use ChatGPT to get a quick framework for gym emails and blog posts when you're stuck or low on content

who Brian Strump, owner of CrossFit Steele Creek in Charlotte, North Carolina, in Morning Chalk Up

What it does

He turns to ChatGPT for a framework for an email or blog post: "It quickly gives me a framework if I'm struggling to get started on something. I'll know what I want to write about, but I just can't get it out…Then I'll use ChatGPT to get a good framework for an email or blog."

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo

Setup

Easy · or we do it from $149/mo

Tools

ChatGPT

The problem

Sometimes he knows what he wants to write about but can't get it out, or he's struggling on a topic or running low on content.

What happened

Per Morning Chalk Up, he says ChatGPT gives him back a handful of hours each month. The article says he, like two other gym owners it quotes, finds ChatGPT most effective at refining work rather than building from the ground up. No exact figure is given. Self-reported.

Quoted in the source: Brian Strump, owner, CrossFit Steele Creek. Source: Morning Chalk Up: Gym Owners Save Time, Refine Content Creation with ChatGPT (Emily Beers) (2024-01-16) · Added 2026-10-19.

How to set it up yourself

  1. What CrossFit Steele Creek does: Brian Strump uses ChatGPT when he's stuck on a topic or running low on content, asking it for a framework for an email or blog post that he then writes from.
  2. Write down the topic and two or three points you already know you want to make, even as rough notes. Open ChatGPT and paste them with the prompt below.
  3. Use the outline it gives you as the skeleton only. Fill each section with your own coaching examples, member stories and gym details.
  4. Before sending or posting, read it out loud once and cut any line that doesn't sound like you. Check every date, time and price against your own schedule.

Copy-paste prompt

I'm writing {EMAIL OR BLOG POST} for {GYM NAME} members about {TOPIC}. Points I want to make: {MY ROUGH NOTES}. Give me a short framework: a working title, 3 to 5 section headings with one line on what goes in each, and a closing call to action. Don't write the full piece. Don't invent stats, member stories, prices or events; where I need a real example, write [ASK: example from my gym].
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)

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Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.

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