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Use ChatGPT as a starting point for gym blog and social posts and to shorten whiteboard announcements

who Aimee Moller, owner of Swift River CrossFit in Conway, New Hampshire, in Morning Chalk Up

What it does

She uses ChatGPT to improve her blog and social media posts, now treating its output as "a jumping off point" that she changes and puts in her own voice and thoughts as a coach. She also asks it to turn her whiteboard announcements into concise bullet points.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo

Setup

Easy · or we do it from $149/mo

Tools

ChatGPT

The problem

Her whiteboard announcements tended to be wordy, and when she started with ChatGPT she was taking its output word-for-word.

What happened

She says it's useful for brevity and for improving her communication once she stopped copying it word-for-word and used it "as a guide and inspiration." No time or money figures are given.

Quoted in the source: Aimee Moller, owner, Swift River CrossFit. Source: Morning Chalk Up: Gym Owners Save Time, Refine Content Creation with ChatGPT (Emily Beers) (2024-01-16) · Added 2026-10-17.

How to set it up yourself

  1. What Swift River CrossFit does: Aimee Moller uses ChatGPT's draft as a starting point for blog and social posts, then rewrites it in her own voice, and asks it to turn wordy whiteboard announcements into short bullet points.
  2. Open ChatGPT and paste your announcement or post idea with the prompt below.
  3. Rewrite at least one line in your own words before posting, and add one thing only you know (a member win, a coaching cue, a gym event), so the post sounds like you, not the tool.
  4. For the whiteboard, keep the version that fits in five bullets or fewer; if it doesn't fit, it's too long for members to read between rounds.

Copy-paste prompt

Turn this into {FORMAT: 5 short whiteboard bullets / a 120-word Instagram caption / a short blog intro} for {GYM NAME}: {PASTE TEXT}. Keep every date, time and price exactly as written, plain language, no hashtags unless I ask. Then list two spots where I should add my own voice or a real example.
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)

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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.

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