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Upload your gym's financials to ChatGPT and ask whether to raise rates
Abraham Gerving, owner of Affinity Fitness, a 24/7 key-card gym with two locations (Washougal and North Bonneville, Washington) that is staffed only part of the day, on Daxko's Fitness Forward podcast (Daxko makes the club's membership software)
He uploaded the club's financials to ChatGPT and asked for business advice. It told him to raise his rates again, only three months after his last increase; as he tells it, the advice was to raise them for new members rather than current ones.
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ChatGPT
The problem
After the club's second expansion, margins were tight and membership wasn't filling the new space as fast as he had hoped.
What happened
Self-reported: he argued with it, then tried it: "Zero impact to our sales," with what he calls a pretty decent price increase. He warns that you have to challenge it when it is just agreeing with you. No dollar figures are given. Note: the podcast is produced by Daxko, the club's membership-software company; he is a customer, and the tools in this story aren't Daxko's.
Quoted in the source: Abraham Gerving, owner, Affinity Fitness. Source: Fitness Forward (Daxko) Ep. 06: Small Club, Big Moves: How One Independent Operator is Winning with AI (Abraham Gerving, Affinity Fitness) (2026-10-01) · Added 2026-10-20.
How to set it up yourself
- What Affinity Fitness did: the owner gave ChatGPT the club's financials during a tight stretch after an expansion and asked what to do; it recommended another rate increase, which he tried.
- Export the last 12 months of revenue and expenses from your bookkeeping software and your membership counts and rates by tier from your membership software. Remove member names and card details first.
- In ChatGPT, attach the files with the + button in the message box and paste the prompt below.
- When it recommends something, push back with your own objections and ask for the risk in numbers. Test one change on new members first and watch sales and cancellations for 60 days before you change current members' rates.
Copy-paste prompt
You are a fitness-club business adviser. Attached: our last 12 months of revenue and expenses and our membership counts and rates by tier for {GYM NAME}, a {TYPE OF CLUB} in {TOWN}. Context: {RECENT EXPANSION, LEASE, PAYROLL OR OTHER CHANGES}; our last rate increase was {DATE AND AMOUNT}. Tell me the three changes that would most improve our margin, with the math for each. For any rate change, say whether it should apply to new members only or to everyone, and what it does to revenue if {X}% of affected members cancel. Point out anything in the numbers that looks wrong or missing instead of guessing.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
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