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Upload the week's workouts to a Gemini Gem and get the week's social posts, hashtags and image picks in your voice
Ron Hansen, general manager and head coach of CrossFit EMC in Millcreek, Utah (Salt Lake City area), on a PushPress webinar
In a separate conversation inside the Gem built from his Gemini interview, he uploads his workouts for the week. The Gem creates all the social media posts, knows which hashtags to use and suggests images from his Google Drive or Google Photos, looking for four images per post so he can choose from them.
Google Gemini $4.99/mo (Google AI Plus); free plan available
Easy · or we do it from $149/mo
Google Gemini
The problem
When he asked Gemini for generic help, he got what he calls "a generic Corporate speak," and he doesn't want phrases he hates, such as "crush it" or "the only easy day was yesterday," in his gym's copy.
What happened
He describes the workflow on the webinar: he chooses the images himself from the four the Gem suggests. No time-saved or results figures are given. Self-reported.
Quoted in the source: Ron Hansen, general manager and head coach, CrossFit EMC. Source: PushPress: How Other Gym Owners Are Using AI to Reclaim Their Time (PushStart webinar hosted by Zach Forrest) (2026-07-30) · Added 2026-10-19.
How to set it up yourself
- What CrossFit EMC does: Ron Hansen uploads the week's workouts into a conversation inside his Gemini Gem, which writes all the social posts, picks hashtags and suggests four images per post from his Google Drive or Google Photos for him to choose from.
- If you don't have a Gem yet, build one first: have Gemini interview you about your gym and voice, ask for a summary, then in Gemini open Gems, create a new Gem and paste the summary into its instructions.
- Each week, start a new conversation in that Gem, upload or paste the week's programming and use the prompt below.
- Read every post before scheduling it. Check workout names, times and event details, swap any image you don't like and remove any phrase that doesn't sound like you.
Copy-paste prompt
Here are this week's workouts for {GYM NAME}: {PASTE OR UPLOAD WORKOUTS}. Write one social post per day for {PLATFORMS}, in my voice from your instructions, under {WORD LIMIT} words each, with {NUMBER} hashtags we use: {HASHTAG LIST}. For each post, suggest four images that fit (from my files if you can see them; otherwise describe the shot). Keep every movement, weight and time exactly as written. Never invent events, prices or member results; mark anything you need from me as [ASK].One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
Google Gemini
Google's AI assistant, integrated with Gmail, Docs and Workspace.
From $4.99/mo (Google AI Plus); free plan available (checked 2026-10-18)
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Checked prices: Google Gemini: from $4.99/mo (Google AI Plus); free plan available (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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