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Transcribe member testimonials with Descript to find their exact phrases for ads, then repurpose the copy with ChatGPT
Jack and Jacob Cardy, the brothers who founded Revamp, a small-group personal training business in the East of England (studios in Suffolk, Essex and Cambridgeshire), in their own newsletter for studio owners
One of the founders uses Descript ($12 a month in the newsletter) to transcribe member testimonials, spot patterns in member feedback and search the transcripts for key phrases that inspire ad copy; the team often uses real members' transcripts in its ads. ChatGPT then helps repurpose ad copy and emails, and the ads and sales decks are designed in Canva.
Descript $16/person/mo billed annually ($24 monthly); free plan available. ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
Easy · or we set it up for $197
Descript, ChatGPT, Canva
The problem
The studio's ads and emails needed words that sound like real members rather than marketing language, and finding them meant listening back through hours of testimonial videos.
What happened
Self-reported: Descript "saved me hours and helps us create better, more targeted content across all platforms." No ad results are given. The newsletter is from January 2025 and its tool links include affiliate links; the founders also sell coaching to people opening studios (not AI products).
Quoted in the source: Jack and Jacob Cardy, founders, Revamp. Source: Fitpreneur newsletter (Jack and Jacob Cardy, Revamp): 11 Tools We Use To Run Our Fitness Studio (2025-01-19) · Added 2026-10-21.
How to set it up yourself
- What Revamp does: member testimonial videos are transcribed in Descript, the founder searches the transcripts for patterns and key phrases to use in ad copy, and ChatGPT helps repurpose the ads and emails.
- With the member's permission, record a two-minute video or voice note asking three questions: what nearly stopped you joining, what changed in the first month, and what you'd tell a friend who's nervous.
- Drop the recordings into Descript, then search the transcripts for words like nervous, judged, confident and coach, and copy the strongest lines word for word into one document.
- Paste those lines into ChatGPT with the prompt below to build ad and email variants around them; use real quotes only from members who agreed, and don't change what they said.
Copy-paste prompt
These are word-for-word quotes from {N} members of {STUDIO NAME}, a {TYPE OF GYM} in {TOWN}, who agreed to be quoted: {QUOTES}. Group them by the worry or result they describe. Then write 3 Facebook ad variants (primary text under 90 words plus a headline) and 1 short email, each built around one quote used exactly as written with the member's first name. Don't invent results, numbers or quotes. Offer: {OFFER}.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Descript
Edit video and podcasts by editing the transcript.
From $16/person/mo billed annually ($24 monthly); free plan available (checked 2026-10-19)
Visit site →
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: Descript: from $16/person/mo billed annually ($24 monthly); free plan available (verified 2026-10-19) · ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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