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Rework a gym's brand voice and messaging with ChatGPT for very different client groups
Bennett Camarda, co-owner of Limitless Fitness, a New Hampshire gym with more than 10 trainers and 150 active one-on-one clients, in CNBC
They used ChatGPT to revamp the gym's brand strategy, refining its tone, voice and messaging for a client base that runs from strength training for grandparents to performance training for golfers.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (the article says a paid ChatGPT plan)
Easy · or we set it up for $197
ChatGPT
The problem
The gym's clients range from grandparents doing strength training to golfers chasing performance, and the new owners wanted a brand tone, voice and messaging that speaks to all of them.
What happened
Camarda says it helped them revamp the brand strategy so it resonates better with their evolving client base, and that trainer and client engagement is at an all-time high since they took over. No marketing figures are given, and engagement isn't credited to AI alone. Self-reported.
Quoted in the source: Bennett Camarda, co-owner, Limitless Fitness. Source: CNBC: AI is moving inside the operations, and behind the CEO desk, at America's small businesses (Rachel Curry) (2025-01-08) · Added 2026-10-20.
How to set it up yourself
- What Limitless Fitness did: it used ChatGPT to refine the gym's tone, voice and messaging for its range of clients. The article doesn't give the prompts, so the steps below are our DIY build.
- Write down your client groups in plain words (for example older adults starting strength training, golfers, busy parents) and paste in your current website intro and two recent posts.
- Run the prompt below in ChatGPT, then ask it to rewrite your homepage intro once per client group in the new voice.
- Read the drafts out loud with your trainers, keep the lines that sound like you, and use the agreed voice notes as the brief for every post and email after that.
Copy-paste prompt
I own {GYM NAME} in {TOWN}. Our clients include {CLIENT GROUPS, e.g. grandparents doing strength training and golfers training for performance}. Here is how we sound today: {PASTE WEBSITE INTRO AND 2 POSTS}. Suggest a brand voice in 5 short rules (tone, words we use, words we avoid), then give me one message for each client group explaining why they should train with us, under 60 words each. Don't promise results or use before-and-after language.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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