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Rebuild a personal training studio's website and messaging assistants yourself with Claude and other AI models
Bervin Manoharan, co-founder and general manager of Catalyst Performance, a personal training studio at Manulife Tower in Singapore's Central Business District, in the studio's own press release
The co-founder built the studio's website, marketing systems, operations panel, WhatsApp and Instagram assistants and client nutrition log himself, each on whichever AI model does the job best, from DeepSeek to Claude.
Claude $17/mo billed annually ($20 monthly); DeepSeek not priced here
Hard · or we set it up for $197
Claude, DeepSeek, WhatsApp, Instagram
The problem
The studio had a budget for an agency, but the co-founder didn't think an agency would care about the business as much as he did or promise an outcome.
What happened
Per the studio, organic search clicks rose more than 300% and impressions 190% at nomination, figures the Singapore Business Federation checked at the studio; comparing the 60 days to 12 October 2026 with 9 March to 8 May 2026 in Google Search Console, clicks are up more than 1,500% and the studio moved from page 4 to the first page of Google. It won an SME AI Impact Award 2026 (Adoption Excellence) from IMDA and the Singapore Business Federation. Self-reported in the studio's own release.
Quoted in the source: Bervin Manoharan, co-founder and general manager, Catalyst Performance. Source: Catalyst Performance press release (GlobeNewswire via Yahoo Finance): Singapore personal training studio Catalyst Performance wins the SME AI Impact Awards (2026-10-16) · Added 2026-10-20.
How to set it up yourself
- What Catalyst Performance did: one co-founder built the website, marketing systems, ops panel, WhatsApp and Instagram assistants and a nutrition log with AI models including Claude and DeepSeek. The release doesn't describe how each was built, so the steps below are our DIY build of the website part.
- Collect what the site must say: your services, published prices, the address and nearest stations or landmarks, and what a first session or assessment looks like.
- Ask Claude with the prompt below for one page per service and a plain-English FAQ, then put the copy on your site builder and connect Google Search Console.
- Compare clicks and impressions in Search Console for the 60 days before and after the rebuild, the same way the studio did, before you build anything else on top.
Copy-paste prompt
I co-own {STUDIO NAME}, a personal training studio in {AREA}. Services: {LIST}. Prices: {PRICES OR 'published on request'}. Who we train: {CLIENTS}. Write a site plan with one page per service. For each page give a title under 60 characters, a meta description under 155 characters, a 150-word intro in plain English and 4 FAQs a new client would ask. Use only the facts above; if something is missing, write [ASK OWNER] instead of making it up.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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