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Capture every gym call, email and text with AI agents across 20 locations

who Gold's Gym DC Metro (20 locations; via ABC Fitness)

The problem

Missed calls and slow follow-up let leads join other gyms.

What happened

The operator is quoted: nearly 10x more leads captured and inquiry-to-membership in 3–5 days instead of 30.

Quoted in the source: Chris Prevatte, VP Sales & Operations, Gold's Gym DC Metro. Source: ABC Fitness customer story · Added 2026-10-13.

How to set it up yourself

1. What Gold's Gym DC Metro used: ABC Fitness AI agents answering calls, email and texts 24/7, logging leads in HubSpot and following up.
2. Pick an AI agent that covers phone, SMS and email and connects to your CRM (ABC AI Agents if you're on ABC; otherwise tools like Gymlead or an AI receptionist + HubSpot).
3. Paste the prompt below as its instructions for each location, with that location's hours and prices.
4. Map every conversation to create or update a HubSpot contact with source, location and interest.
5. Set follow-up: a text at 1 hour and 2 days for leads who don't book a visit.
6. Review a sample of conversations per location weekly and fix wrong answers.

Copy-paste prompt

You answer calls, texts and emails for {GYM NAME} — {LOCATION}. Be brief and friendly.
Facts: hours {HOURS}; memberships {PRICES}; amenities {AMENITIES}; current promo {PROMO}.
For every new person: get first name, phone/email, goal, and invite them for a visit with a time from {VISIT SLOTS}.
For members (billing, cancellations, freezes): take a message for the front desk.
Never invent prices or promos. End by summarising: name | contact | goal | visit booked (time or no) | location.
Message: """{MESSAGE}"""

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