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Photograph the customer's house and ask ChatGPT which shingle color fits, then turn the phone around and show them
Emily May, owner of M&M Roofing, a residential and commercial roofing company in Lufkin, Texas, on ProLine's Big Roofs Podcast
She takes a picture of the customer's house in ChatGPT and asks which color in the Atlas Pinnacle Pristine line would be best for it; ChatGPT gives recommendations and shows visualizations, and she turns her phone around to show the customer right there. She also uses ChatGPT to come up with a quirky way to follow up by email with a commercial customer, and tells her team to use AI somewhere in their daily work.
ChatGPT Free $0; Go $8/mo; Plus $20/mo (image uploads and image generation have lower limits on the free plan)
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ChatGPT
The problem
Customers always ask what color shingles will look best on their house, and the shingle maker's online visualizer means leaving the conversation to go to a website.
What happened
She says you don't have to get off and go to the manufacturer's website or do any of that. No close-rate figures are given. Self-reported on the podcast.
Quoted in the source: Emily May, owner, M&M Roofing. Source: ProLine (Big Roofs Podcast): How to Start a Roofing Business With No Experience | Emily May (2025-07-18) · Added 2026-10-19.
How to set it up yourself
- What M&M Roofing does: on the appointment, the owner photographs the house in the ChatGPT app, asks which color in a shingle line (Atlas Pinnacle Pristine, in her example) would suit it, and shows the customer the recommendations and pictures on her phone.
- Take the photo straight on, with the whole roof, the brick or siding and the trim in the frame, and ask the homeowner before you use it.
- Use the prompt below with the exact shingle line you install, so it only suggests colors you can actually get.
- Present the pictures as a preview: hand over a real sample board before they choose, because screen colors differ. For follow-ups, paste your notes from the visit and ask for a short, friendly email in your own voice.
Copy-paste prompt
Here is a photo of a customer's house. We install {SHINGLE LINE, e.g. Atlas Pinnacle Pristine}. Which three colors in that line would look best with this house's brick or siding, trim and front door, and why, in one sentence each? Then show the house with the roof changed to your top pick, keeping everything else in the photo the same.The $39 Plumbing & HVAC AI Starter Kit has ready-to-use call scripts, missed-call texts, estimate follow-ups and review templates, built from 18 real, sourced setups. Instant download, 30-day refund.
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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