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Make team training videos with AI avatars and cloned voices, and update them when the SOP changes
Aaron Thomas, CEO of Don's Lawn, a lawn care and pest control company in Oklahoma City that he runs with his brother Jason, in Lawn & Landscape magazine
The company uses AI software to generate videos for its team on a daily basis, from inspirational and mindset videos to training protocols. The AI clones the owners' voices and uses AI avatars, so new content gets made without much time in a studio and old videos can be changed quickly as SOPs evolve. The software isn't named.
The video software isn't named; prices not checked here; ChatGPT Free $0; Go $8/mo; Plus $20/mo for the script step
Medium · or we do it from $149/mo
Varies
The problem
Daily team videos, from mindset talks to training protocols, take studio time to record, and old videos go stale as standard operating procedures change.
What happened
No time or cost figures are given. Self-reported to the magazine.
Quoted in the source: Aaron Thomas, CEO, Don's Lawn. Source: Lawn & Landscape: Half a decade of progress (Technology Conference speaker Q&A) (2024-05-07) · Added 2026-10-19.
How to set it up yourself
- What Don's Lawn does: training and mindset videos are generated with AI avatars and cloned voices, so a changed SOP means editing a script, not reshooting.
- Start with one SOP video: write the script from the current SOP with the prompt below and keep it under three minutes.
- Get written consent from anyone whose voice or face is cloned, and tell your team the videos are AI-made.
- When an SOP changes, update the script, regenerate the video and put the version date in its title.
Copy-paste prompt
Turn this SOP for {TASK} at {COMPANY NAME} into a 2- to 3-minute training video script for our crew: {SOP TEXT}. Use short spoken sentences, one step per line, a safety reminder at the start and a 3-question recap at the end. Mark on-screen text in [brackets]. Don't add steps that aren't in the SOP.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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