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Make on-brand gym flyer and Instagram backgrounds with Adobe Express Generate Image instead of off-brand stock photos
Zathan Simpson, owner of Blackstone River CrossFit in Millbury, Massachusetts, as described by a member of his gym writing for CNET
He uses Adobe Express for social posts, flyers and his website, and its Generate Image feature to create energetic, on-brand backgrounds for flyers and Instagram from a text prompt. Working with the writer, they tested prompt wording: including "CrossFit" often produced female models with exaggerated muscle definition, which wasn't the look the gym wanted, so they removed it from some prompts and added words like "beginners" to get images that felt more authentic and relatable for campaigns. The feature also lets you adjust a generated person's age, ethnicity and body type.
Adobe Express: price not in our data
Easy · or we do it from $149/mo
Adobe Express
The problem
Simpson makes social posts, flyers and website content for the gym without a big budget for custom photography. When the right gym photo isn't available, the alternative was stock photos that feel off-brand.
What happened
CNET reports he can now make on-brand backgrounds without a big photography budget or relying only on gym snapshots. No time or money figures are given. The writer, Fei Wu, is a content creator, a member of the gym and a CNET Perspectives contributor who helped him with the tool.
Source: CNET: I Helped 4 Local Businesses Use Adobe Express' AI Features (Fei Wu, CNET Perspectives) (2025-07-01) · Added 2026-10-20.
How to set it up yourself
- What Blackstone River CrossFit does: Zathan Simpson uses Adobe Express for social posts, flyers and the gym's website, and its Generate Image feature for flyer and Instagram backgrounds when the right photo isn't available.
- Write a short prompt describing the scene, mood and colors (CNET's first test was "female CrossFit athlete lifting barbell, empowering, strong, modern gym environment, bold colors") and generate several options.
- If the people don't look like your members, change the words: the gym dropped "CrossFit" from some prompts and added "beginners" to get more relatable images.
- Our suggestion: use real photos of your gym and members wherever you have them, keep AI images for backgrounds, and never use one to show results, equipment or a space you don't have.
Copy-paste prompt
Background image for a flyer for {GYM NAME}, a {TYPE OF GYM} in {TOWN}: {SCENE, e.g. adults of mixed ages warming up together}, beginners, friendly, modern gym, {BRAND COLORS}, empty space on the left for text, no logos, no words in the image.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
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