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Let your studio software's AI draft each camp week's email, social post and poster from the camp details, then review and send
Master Jaehyun Jeong, owner of JTA (Jeong Jaehyun Taekwondo Academy) in Broadlands, Virginia, in a customer story by Hurdle, the software company
Hurdle, the academy's all-in-one software, imported the old Squarespace website, and its AI drafts each camp week's announcement email, social caption and parent reminder from the camp settings (themes, field trips, pricing, packing lists), plus branded posters. It also drafts replies to parent questions, weather cancellations and class reminders; he edits and sends.
Hurdle: no price in our data. Our DIY build: ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
Easy · or we set it up for $197
Hurdle
The problem
Each of the academy's six summer camp weeks had its own theme, field trip, packing list and price, so every new week meant rewriting the same announcement email and packing list and answering the same parent questions in DMs.
What happened
Vendor-reported, with his quote: "Now when I open a new camp week, the AI drafts the email, the social post, even the poster. I just review and send." Hurdle says the academy went from three tools and a spreadsheet to one platform; no time or enrollment figures are given. This is Hurdle's own customer story about its own product.
Quoted in the source: Master Jaehyun Jeong, owner, JTA Taekwondo. Source: Hurdle customer story: JTA Taekwondo: How AI Migrated Them Off WellnessLiving (2026-05-02) · Added 2026-10-21.
How to set it up yourself
- What JTA does: Hurdle's AI drafts each camp week's email, social caption, reminder and poster from the camp details, and drafts parent replies; the owner reviews and sends. The steps below are our DIY build for studios on other software.
- Put every camp week in one table: dates, theme, field trip, price (4-day and 5-day), packing list, drop-off and pick-up times, and what to do if it rains.
- Each week, paste that week's row into ChatGPT with the prompt below to get the announcement email, the social caption and the parent reminder; check every date, price and time against the table before anything goes out.
- Save the answers to the parent questions you get most (late pick-up, missed day, refunds) in the same chat, and ask it to draft replies from them; read each reply before you send it.
Copy-paste prompt
Here are the details for camp week {WEEK NUMBER} at {STUDIO NAME}: {DATES}, theme {THEME}, field trip {TRIP}, price {PRICES}, packing list {LIST}, times {TIMES}, rain plan {RAIN PLAN}, sign-up link {LINK}. Write (1) a parent announcement email under 150 words with a clear subject line, (2) an Instagram caption under 60 words, and (3) a reminder text under 300 characters to send two days before. Use only these details; if something a parent would need is missing, write [MISSING].We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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