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Let new lawn customers sign up online while AI measures their lawn and a short video explains the programs
Aaron Thomas, CEO of Don's Lawn, a lawn care and pest control company in Oklahoma City that he runs with his brother Jason, in Lawn & Landscape magazine
Don's Lawn has used AI lawn-measuring software for some time. New customers watch an animated sales video while the AI measures their lawn; when the video ends, they pick the lawn program they want, place a credit card on file and begin service. An automated follow-up system runs alongside it. The software isn't named in the article.
The lawn-measuring software isn't named in the article; prices not checked here
Medium · or we do it from $149/mo
Varies
The problem
Every new lawn customer needs a measurement and a quote before service starts, which normally takes office time.
What happened
Thomas says it has let the company dramatically increase sales without increasing office headcount, and that sales rose 55% year over year in the first quarter, primarily due to this online process and the automated follow-up system. Self-reported to the magazine. Plans, not results: a conversational AI sales agent for inbound and outbound calls was still being built.
Quoted in the source: Aaron Thomas, CEO, Don's Lawn. Source: Lawn & Landscape: Half a decade of progress (Technology Conference speaker Q&A) (2024-05-07) · Added 2026-10-19.
How to set it up yourself
- What Don's Lawn does: a new customer starts online, watches a short sales video while AI measures the lawn, then picks a program, saves a card and starts service, with automated follow-up running alongside.
- Ask your lawn-care software provider whether it offers AI or satellite lawn measuring and online sign-up, or look at a stand-alone measuring tool.
- Write the video script yourself (the prompt below gives a first draft): what's in each program, what happens on the first visit, how billing works and how to pause or cancel.
- Spot-check the measurements on the first 20 sign-ups against your own measuring method, and have a person call anyone whose lawn size looks off.
Copy-paste prompt
Write a 75-second script for an animated video that new customers watch on {COMPANY NAME}'s website while our system measures their lawn. Cover who we are ({ONE SENTENCE}), the programs ({PROGRAMS AND WHAT EACH INCLUDES}), what happens on the first visit, how billing works and how to pause or cancel. End by telling them their price is ready below. Friendly and plain, with no claims or guarantees beyond: {OUR GUARANTEE}.The $39 Plumbing & HVAC AI Starter Kit has ready-to-use call scripts, missed-call texts, estimate follow-ups and review templates, built from 18 real, sourced setups. Instant download, 30-day refund.
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Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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