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Let an AI phone assistant answer and book calls at a two-person massage studio while you're with a client

who Edward Ishaq and Kate Bui, co-founders of Montclair Massage, a neighborhood massage studio in Oakland, California, in the East Bay Times

What it does

An AI assistant called HeyRosie answers every incoming call, answers questions about massages, reservations and other issues, and books appointments. Online booking and discounted monthly memberships run on the studio's website.

Tool cost

The article doesn't give HeyRosie's price (not checked).

Setup

Easy · or we set it up for $197

Tools

HeyRosie

The problem

With no front desk, calls come in while the therapist is in the middle of a session.

What happened

"We've successfully booked multiple appointments through the service," Ishaq says, adding that it ensures no call goes unanswered, even mid-session. No other figures.

Quoted in the source: Edward Ishaq, co-founder, Montclair Massage. Source: East Bay Times: Eye on the Hills: Tech meets touch at Oakland's new Montclair Massage (2026-03-03) · Added 2026-10-29.

How to set it up yourself

  1. What Montclair Massage used: HeyRosie, an AI phone assistant, alongside online booking on its website.
  2. Write down the questions callers ask most (prices, lengths, parking, memberships, cancellations) with your real answers, and use the prompt below to turn them into a short script for the assistant.
  3. Set the assistant to book only into open slots in your booking calendar, and to take a message for anything it can't answer.
  4. Call your own number five times as different clients (new client, membership question, same-day request, cancellation, complaint) and fix any wrong answer before going live.
  5. Read the call summaries daily for the first two weeks.

Copy-paste prompt

I run {STUDIO NAME}, a {TYPE OF STUDIO} in {TOWN} with {NUMBER} therapists. Here are our services, prices, hours and policies: {PASTE}. Here are the questions callers ask most: {LIST}. Write short spoken answers (one or two sentences each) an AI phone assistant can use, plus a list of situations where it should take a message for a person instead. Don't invent prices or policies I haven't given you.
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Need more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.

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