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Let an AI phone agent answer every studio call and ring new leads right away across six boutique fitness studios

who Skye Marton, who owns six boutique fitness studios in the Northeast (four F45 Training and two FS8) with her husband, run by a full-time admin team of four and about 80 coaches, in an ABC Fitness case study

The problem

One full-time employee handled calls and texts for all six studios. Most calls were spam, wrong numbers or unhappy members with billing problems, which drove turnover in the role; answers varied with whoever picked up, and hours could pass before a new lead heard back.

What happened

Per the vendor, the agents handle 300 to 500 calls a month and save an estimated 20+ staff hours monthly, and the studios have had no customer complaints about the AI. "ABC AI Agents says exactly what I want it to say, all the time," she says. Vendor-reported figures.

Quoted in the source: Skye Marton, owner, F45 Training & FS8. Source: ABC Fitness case study: How an F45 and FS8 multi-location owner scaled customer service and sales with ABC AI Agents (2026-09-01) · Added 2026-10-20.

How to set it up yourself

1. What Skye Marton's studios use: ABC AI Agents for inbound calls and instant outbound calls to new leads across all six studios. This is a vendor case study; the steps below are the general setup it describes, not ABC-specific instructions.
2. Before talking to any AI phone vendor, write one shared knowledge sheet: hours, membership options, trial offer, prices, where the class schedule lives, and which calls must go to a person (billing disputes, cancellations, complaints).
3. Ask for a demo with your own sheet loaded and test it with real questions, including an upset member and a sales call. She chose ABC partly because it could be customized to how her studios work.
4. Turn on outbound calls to new leads only once the inbound answers are right, and agree what counts as a qualified lead for your team to follow up.
5. Read the call logs daily for the first few weeks, as she does, and update the knowledge sheet whenever the agent gives a wrong or off-brand answer.

Copy-paste prompt

You answer the phone for {STUDIO NAME} ({LOCATION}), a boutique fitness studio. Be brief, warm and upbeat. Facts: hours {HOURS}; memberships {OPTIONS AND PRICES}; trial offer {TRIAL}; class schedule {WHERE TO FIND IT}. For new callers: get their first name and phone number, what they want to try and when, and offer a trial time from {TRIAL SLOTS}. For billing, cancellations, freezes or complaints: take a message for the studio team and say when they will hear back ({TIME}). Never invent prices, promos or policies. End each call log with: name | phone | new lead or member | reason | next step.

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