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Have ChatGPT write the ready-made texts your lawn techs send when they spot a problem
Cory Overman, owner of Shades of Green, a lawn care company in Lafayette, Indiana, in Lawn & Landscape magazine
Shades of Green's texting platform connects to its CRM and scheduling software. Overman sets up filters called condition codes; when a technician spots something like dollar spot, he or she sends the pre-written text for it, which ChatGPT helps write, as a way to passively upsell services without being pushy. He says the company used ChatGPT to revamp its customer communications and service descriptions, and that pretty much anything it sends out by text runs through ChatGPT first.
ChatGPT Free $0; Go $8/mo; Plus $20/mo (the texting platform connected to his CRM isn't named)
Easy · or we do it from $149/mo
ChatGPT
The problem
A customer once got unhappy when her fine fescue lawn went dormant in summer, because nobody had told her that is what fine fescue does. Explaining every lawn problem by hand doesn't happen consistently.
What happened
He says people respond better to texting; no reply-rate or sales figures are given. Self-reported to the magazine.
Quoted in the source: Cory Overman, owner, Shades of Green. Source: Lawn & Landscape: Automating the green industry (2024 Technology Report) (2024-10-09) · Added 2026-10-19.
How to set it up yourself
- What Shades of Green does: each common lawn problem has a pre-written text, drafted with ChatGPT, that a technician can send when they see it on a property.
- List the ten things your techs find most often (dollar spot, grubs, dormant fescue, compaction, weeds coming back) and what you'd want the customer to know about each.
- Run the prompt below in ChatGPT for each one, edit it until it sounds like your company, and save it as a template or canned reply in your CRM or texting app.
- Have the tech add one line about that specific lawn before sending, and only offer services and treatments you actually sell.
Copy-paste prompt
Write a text message from {COMPANY NAME}, a lawn care company in {AREA}, to a customer whose lawn our technician just found has {CONDITION, e.g. dollar spot}. In under 320 characters: say what we saw in plain words, why it happens this time of year, what the customer can do (watering, mowing height), and that we offer {SERVICE} if they'd like help, with no pressure. Friendly, not salesy. Don't promise results.The $39 Plumbing & HVAC AI Starter Kit has ready-to-use call scripts, missed-call texts, estimate follow-ups and review templates, built from 18 real, sourced setups. Instant download, 30-day refund.
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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