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Have ChatGPT draft targeted Facebook posts for your town, and use AI for merchandise and website video designs

who Tyson and Kristofer Elling, the brothers who own Sasquatch Pest Control, a two-man pest and mole control company in Northwest Washington (around Bellingham), in Pest Management Professional

What it does

The Ellings use ChatGPT to create targeted Facebook posts, and Kris says they use AI to create their merchandise, including shirts, caps and website videos. They also answer local Facebook posts about pest control themselves and ran a "Spot the 'Squatch" contest that has people post photos of the company logo on its Facebook page.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo

Setup

Easy · or we do it from $149/mo

Tools

ChatGPT

Social & marketingHome Services & Trades

The problem

A two-man company that wants to own its local market online needs a steady stream of Facebook posts, local replies and branded material, with little time to make them.

What happened

The columnist reports the company is No. 1 in nearly every community around Bellingham in its analytics and finished 2022 with $154,522.80 in revenue, which he expected to double in 2023 thanks to its marketing. That growth is credited to its marketing and SEO overall, not to AI alone, and the doubling was a forecast at the time. Self-reported to the columnist.

Quoted in the source: Kristofer Elling, co-owner, Sasquatch Pest Control. Source: Pest Management Professional: Sasquatch stands out (Pete Schopen) (2023-08-18) · Added 2026-10-19.

How to set it up yourself

  1. What Sasquatch does: ChatGPT drafts targeted Facebook posts, AI helps design merchandise and website videos, and the owners reply to local Facebook posts about pests themselves.
  2. Pick one audience and one pest per post (moles in lawns, wasps in spring) and use the prompt below.
  3. Add your own photo from a real job and post it; answer comments yourself.
  4. Keep a short list of posts that got local comments or calls, and ask for more like those.

Copy-paste prompt

Write 4 short Facebook posts for {COMPANY NAME}, a pest control company in {TOWNS}, aimed at {AUDIENCE, e.g. homeowners with lawns}, about {PEST} this {SEASON}. Each: a hook in the first line, one useful tip, a soft call to action ({PHONE OR LINK}), under 80 words, no scare tactics and no claims about products or guarantees. Suggest a photo from a real job for each.
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)

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Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.

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