Fire the Meta ad agency and let Claude build and optimize gym ads

who Pav Grewal, gym owner at BFT Tysons, on the Behind Gym Doors podcast

What it does

Grewal uses Claude to research avatars and pain points, generate five to ten static ad variants, launch and tweak campaigns inside Meta, and run a weekly marketing-analyst workflow that pulls performance into Slack with kill-or-keep recommendations.

Tool cost

From $17/mo (checked prices)

Setup

Hard · or we do it from $497

Tools

Claude, Meta Ads, Victor (Slack AI employee)

Social & marketing Slow lead replies Fitness

The problem

He was spending hours inside Meta Ads Manager launching campaigns, and agency account managers were slow to optimize.

What happened

Launch work that used to take 45–60 minutes after prep now takes about five minutes via Claude. He no longer keeps an ad agency for that work and reviews recommendations in Slack instead of waiting on biweekly agency calls.

Told by the owner Source: Behind Gym Doors #444: Pav Grewal, BFT Tysons (2026-06-25) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.

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How to set it up yourself

Document your gym’s target avatars and offers.
Have Claude research pain points and draft multiple ad variants.
Connect Claude (carefully) to Meta or paste campaigns for review.
Set a weekly Slack summary of red/green flags before you spend more.

Tools used

Claude

AI assistant for writing, long documents, analysis and coding help.

From $17/mo billed annually ($20 monthly) (checked 2026-10-13)

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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-13)

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