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Fill last-minute openings from no-shows and cancellations by having AI text the clients most likely to book them
Samantha Diedrick, owner of the Blo Blow Dry Bar location in Wilmington, Delaware (15 employees), in Salon Today
Diedrick uses REACH.ai, which connects to the salon's booking software. When a last-minute opening appears, it looks at booking data such as each client's last appointment interval, preferred day and time, and past stylist, picks the clients best suited to the slot, and texts or emails them that a time just opened up. She heard about it from other Blo franchisees on the company's Facebook page and launched it in late winter. The description of how REACH.ai works comes from the article and the company's staff.
Easy · or we set it up for $197
REACH.ai, Salon booking software
The problem
Even busy salons have holes in the book from no-shows and last-minute cancellations, and calling clients to fill each one takes front-desk time.
What happened
Per Salon Today, REACH.ai's messages added more than $1,200 in income in her first two months and topped $2,000 in the third. "I was all excited. I'd log in and see these huge numbers," she says, and the clients who respond are "across the board": regulars, lapsed clients and people who've been in only once or twice. The article is from 2022 and also quotes REACH.ai's staff; check the tool's current features and price before you buy.
Quoted in the source: Samantha Diedrick, owner, Blo Blow Dry Bar (Wilmington, Delaware). Source: Salon Today: How AI Can Transform Your Salon (2022-08-18) · Added 2026-11-03.
How to set it up yourself
- What Blo Blow Dry Bar does: REACH.ai, connected to the booking software, texts or emails the clients most likely to take a last-minute opening left by a no-show or cancellation.
- Check whether your booking software already has a waitlist or 'fill open slots' feature, or which gap-filling tools integrate with it (the source used REACH.ai in 2022).
- Decide which openings count (for example, anything that opens up inside 48 hours) and how often one client can be texted. REACH said it averaged about one send per month per customer.
- Write the opening text yourself with the prompt below so it sounds like your salon, and include an easy way to book.
- Track the income from filled slots each month, the way Diedrick watched her numbers, and turn it off if it isn't paying for itself.
Copy-paste prompt
Write three short text messages (under 300 characters each) from {SALON NAME} telling a past client that a {SERVICE} appointment just opened up on {DAY} at {TIME} with {STYLIST}. Friendly and personal, no pressure, include the booking link {LINK} and how to opt out. One version for a regular, one for someone who hasn't been in for a few months, and one for a first-time client.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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