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Build reel templates, poster mockups, blog topic picks and a voice style document for your school with Claude
Micha Hershman, owner of Forge Krav Maga, a self-defense school in San Francisco, on his school's blog
He started on ChatGPT and moved this work to Claude. Claude helped him build a template for the look and on-screen text of the school's reels (color-grade presets, per-clip overrides, text standards), stored as standing context, and it walks him through editing software. Posters are built inside an established brand system: generate a mockup, look, ask "is this right?", mark it up, go again. For the blog, the writing is his. Claude helps choose topics from his running idea list against his goals, and sometimes he overrides it. He had it audit dozens of his own edits across blog drafts and Reddit replies and turn the corrections into a standing style document it loads before touching anything in his voice. His marketing strategy lives in an operating brief that also says how confident he is in each piece.
Claude $17/mo billed annually ($20 monthly)
Medium · or we do it from $149/mo
Claude
The problem
He produces "four to five reels a week plus event assets" and writes the school's blog, all next to a full-time day job. He kept correcting the same mistakes in drafts: oversold claims, constructions he'd never use, a rhythm that wasn't his.
What happened
He says "Now drafts come back needing a pass instead of a rewrite." No numbers on reach or members are given. Owner-told.
Quoted in the source: Micha Hershman, owner, Forge Krav Maga. Source: Forge Krav Maga blog: How I Run a Martial Arts School With AI (Micha Hershman) (2026-09-08) · Added 2026-10-20.
How to set it up yourself
- What Forge Krav Maga does: Micha Hershman started on ChatGPT and moved this work to Claude. He uses it to keep a reel template for color and on-screen text, build posters inside his brand system, choose blog topics from his idea list, and keep a style document built from his own edits.
- Collect 10 or more pairs of a draft and your edited final version (posts, emails, blog paragraphs). Paste them into a Claude project with the prompt below to build your style document.
- Save the style document and your brand rules (colors, fonts, text standards) in the project so they load every time. Ask for poster or reel-text drafts one at a time, and mark up each one until it fits.
- Paste your running list of blog ideas and your goals, and ask it to rank the ideas. Write the posts yourself, and override the ranking whenever your judgment says otherwise.
Copy-paste prompt
Below are {NUMBER} pairs of my original drafts and my edited versions for {BUSINESS NAME}. Compare each pair and write a one-page style document listing the changes I make again and again (word choice, sentence length, tone, things I always cut), with a short before/after example of each. Base every rule only on these edits. Don't invent rules or facts about my business. If a pattern is unclear, mark it [ASK].One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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