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Book salon appointments on WhatsApp with an AI that checks the real calendar
Bruno's Cabeleireiros, a hair salon in São Paulo, Brazil, quoting founder and owner Karina, as told in an Embed Station case study
Bella, an AI WhatsApp receptionist built by Embed Station, replies in about 20 seconds, checks the Trinks calendar in real time for open slots and stylists, and books the appointment herself when the client confirms.
See the vendor’s pricing
Medium · or we do it from $149/mo
Bella AI (Embed Station), Trinks, WhatsApp
The problem
Every WhatsApp booking took more than 20 minutes of back-and-forth while the front desk was with clients in the chair, and some messages never got answered.
What happened
As reported by Embed Station: reply time fell from over a minute (when it came) to 20 seconds always, and a full booking went from over 20 minutes to about 3. Karina: 'The implementation is just starting, but our customers are happy and impressed with the AI's responses.'
Quoted in the source: Karina, Founder & Owner, Bruno's Cabeleireiros. Source: Embed Station case study: Bella AI at Bruno's Cabeleireiros (2026-04) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- Connect your booking system (Trinks, Vagaro, Square Appointments, etc.) so the AI sees real open slots.
- Route WhatsApp or SMS inquiries to the agent with your services, durations and stylist rules.
- Test weird requests (color consults, complaints) and set a human handoff.
- Review bookings daily for the first two weeks.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.
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