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Auto-draft Google review replies when you get a hundred a week
John Wilson, CEO of Wilson Companies (Wilson Plumbing and Heating), co-host of the Owned and Operated podcast
They nicknamed their AI "Karen" and use it across departments. Marketing uses it for copy, images and social. A webhook auto-responds to Google reviews to cut bandwidth. They also use AI to enhance sparse invoice and estimate descriptions so customers understand the work. Call-center FAQ and inbound chat booking into ServiceTitan were in progress, not live voice answering.
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The problem
The company gets about a hundred Google reviews a week, too many for the marketing team to answer by hand, and techs write thin estimate and invoice notes.
What happened
Self-reported on Owned and Operated: review replies take less bandwidth at roughly 100+ reviews a week, and estimate writing is a daily use. No revenue figures given. Co-host Jack Carr said he hated talking to an AI phone agent as a caller.
Told by the owner Source: Owned and Operated podcast (2026-01-30) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- Wire a webhook so new Google reviews get a draft reply for approval.
- Paste thin invoice notes into AI and keep a human edit before the customer sees them.
- Hold off on live voice answering until you have tried it yourself as a caller.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. Single use case $497. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.
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