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Ask ChatGPT what your salon's homepage needs to show up in AI search, then add the client Q&As it suggests

who Clare Porter, owner of The Fountain Beauty Therapy in Surrey, England, in Professional Beauty

What it does

Porter asked ChatGPT what she needed to put on her homepage to be more searchable on ChatGPT; one suggestion was to add Q&As, and she adapted her website with AI search in mind. She also uses AI across her salon systems, social media and general operations, giving it context about the business and telling it to "sound more like me" when it drafts. Her salon records let any therapist, including a new one, see a client's product recommendations, visit frequency and personal notes.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo

Setup

Easy · or we set it up for $197

Tools

ChatGPT

The problem

More clients ask AI tools where to book, and a salon website written only for people and Google may not get picked up in AI answers.

What happened

No figures. "It saves me a lot of time with my salon systems, my social media, my website – and with general operations," she told Professional Beauty. Self-reported.

Quoted in the source: Clare Porter, owner, The Fountain Beauty Therapy. Source: Professional Beauty: How to use AI to grow your salon or beauty business (2026-08-14) · Added 2026-10-28.

How to set it up yourself

  1. What The Fountain Beauty Therapy did: Porter asked ChatGPT what her homepage needed to be found in ChatGPT, then added Q&As to her website.
  2. Write down the 10 questions clients ask you most before booking (for example, what to avoid after a peel, or which treatments to book before a wedding).
  3. Paste your homepage text and those questions into ChatGPT with the prompt below, and ask for short, plain answers in your own voice.
  4. Check every answer against what you actually offer and charge, then add the Q&A section to your homepage or a FAQ page.
  5. When a draft sounds generic, tell it what Porter does: "sound more like me," with a few lines you've written yourself as examples.

Copy-paste prompt

I own {SALON NAME}, a {TYPE OF SALON} in {TOWN}. Here is my homepage text: {PASTE}. Here are the questions clients ask me most: {LIST}. 1) Tell me what's missing from my homepage that would help an AI assistant recommend my salon to someone in {TOWN} asking about {TREATMENTS}. 2) Write a Q&A section answering each question in 2 to 3 plain sentences, in a warm, expert voice like the examples I wrote: {PASTE 2-3 OF YOUR OWN LINES}. Don't invent prices, treatments or results I haven't listed; mark anything you need from me as CHECK.
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-11-03)

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Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-03)

Rather not do it yourself?

The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.

See the $197 Quick-Win

Need more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.

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