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Ask ChatGPT for newsletter topics and a rough framework, then write the customer newsletter in your own words
Rebecca Stubbs, marketing administrator at Jonny Nichols Landscape Maintenance, a second-generation family-owned lawn and landscape company in Dover, Delaware, in Lawn & Landscape magazine
She relies on ChatGPT to generate newsletter topics and some basic content framework, which she then modifies.
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ChatGPT
The problem
The company's client outreach goes beyond service notes to a regular newsletter, and every issue needs topics and copy.
What happened
No figures are given for the newsletter. (The review growth the magazine reports for the company, more than double its Google reviews since January and a rating up from 4.1 to 4.6, comes from review-request batches sent from its CRM after each service day, not from AI.) Company-reported.
Quoted in the source: Rebecca Stubbs, marketing administrator, Jonny Nichols Landscape Maintenance. Source: Lawn & Landscape: Automating the green industry (2024 Technology Report) (2024-10-09) · Added 2026-10-19.
How to set it up yourself
- What Jonny Nichols does: its marketing administrator asks ChatGPT for newsletter topics and a basic framework, then rewrites and finishes the issue herself.
- Once a month, tell ChatGPT the season, what your crews will be doing next month and one or two real jobs, and ask for topic ideas with the prompt below.
- Pick one or two topics, ask for a short outline, then write the piece in your own words and add a real photo from one of your jobs.
- Check every lawn or plant tip against what your own techs recommend in your area before it goes out.
Copy-paste prompt
I write a monthly email newsletter for customers of {COMPANY NAME}, a lawn and landscape company in {TOWN AND STATE}. Next month is {MONTH}; our crews will be doing {SERVICES}. Recent jobs: {ONE OR TWO REAL JOBS}. Suggest 8 newsletter topics homeowners here would actually care about, each with a one-line hook. Then outline the top 2 in 4 or 5 bullet points each. No made-up statistics or product claims.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)
Rather not do it yourself?
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