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Answer homeowners' plumbing questions around the clock with an AI assistant built from your own blog, with hard safety stops

who Aaron Services, a Georgia plumbing, heating and cooling contractor, with Sara Adams of Aaron Services interviewed by The ACHR News

What it does

An AI website assistant named Erin, plus an Alexa-enabled hands-free version, answers homeowner questions from the company's own blog and technician knowledge. It walks people through safe first steps, decides when a pro is needed, and can offer real-time availability and book the job. It refuses to coach risky repairs: gas leaks, electrical, venting and pressurized systems get a stop (for a gas smell it tells people to leave and call for help), and it won't walk anyone through replacing their own water heater. It collects a ZIP code early. If a chat drops halfway, a CSR gets a notification and can reach out.

Tool cost

See the vendor’s pricing

Setup

Medium · or we do it from $149/mo

Tools

Custom AI website assistant (Erin), Amazon Alexa

Customer questions Slow lead replies Home Services & Trades

The problem

Homeowners ask the same DIY and 'do I need a plumber?' questions at all hours, including 2 a.m. CSRs are there to book calls, not to walk people through a clogged sink, and generic chatbots give unreliable or unsafe repair advice.

What happened

As reported by The ACHR News: managers say it has cut time spent on basic and exploratory calls and raised conversions from uncertain customers; usage spiked before Thanksgiving (sink-clog questions) and after hours. Adams says she personally reviewed at least a thousand intents for accuracy and safety. Early lesson: it confused broad tankless-heater questions with specific error codes and needed more training. Out-of-area visitors also use it, which helps SEO. No booking numbers given.

Quoted in the source: Sara Adams, Aaron Services. Source: The ACHR News: Five tips for HVAC contractors thinking about adding chatbots (2026-04-15) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.

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How to set it up yourself

What they did: built the assistant only from their own blog and the know-how of managers and technicians, not the open web.
List the questions homeowners actually ask (CSR notes, site search, seasonal spikes) and write an approved answer for each.
Write a hard-stop list (gas smell, electrical, venting, pressurized systems, water-heater replacement) where it gives the safety step and hands off instead of coaching.
Have it ask for a ZIP code early, and offer booking only when the job is beyond DIY.
Send a notification to a CSR when a chat drops halfway so a person can follow up.
Review every answer before launch (Adams reviewed 1,000+), then re-check wording that it misreads, like broad vs. specific error-code questions.
DIY adaptation (not what Aaron Services used): load your blog posts and FAQ into a custom GPT in ChatGPT or a website chat tool such as Tidio, paste the prompt below as its instructions, and test it with 30 real customer questions before turning it on.

Copy-paste prompt

You are the website assistant for [Company], a plumbing, heating and cooling contractor serving [service area]. Answer ONLY from the attached company articles and FAQ. For each question: 1) ask for the customer's ZIP code if you don't have it; 2) give safe, simple first steps a homeowner can do; 3) say clearly when it's time to call a pro and offer to book. NEVER give steps for gas, electrical, venting, pressurized water systems or water-heater replacement. If someone smells gas, tell them to leave the house now and call the gas company or 911, and stop troubleshooting. If you don't know, say so and offer a callback from our team. Keep answers under 120 words.

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.

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