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Answer after-hours leads for a martial arts school with an AI auto-reply, plus a DIY version with ChatGPT drafts
Eduardo Lomeli, owner of Academy Jiu-Jitsu and Kickboxing, a two-location martial arts school in Downey and Yorba Linda, California, in a PushPress case study
Every inbound conversation now lives in one place inside PushPress Grow, managed through opportunities and pipelines, with AI answering leads automatically, especially after hours. "Saturday and Sunday, UFC fights happen and people are drunk-texting 'I want to be a fighter.' Before, I'd say it's 10 PM. Now I just let AI handle it, and the AI is very nice to them."
PushPress Grow: price not in our data. DIY alternative: ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (our DIY build)
Easy · or we do it from $149/mo
PushPress Grow
The problem
Every phone call, text, Instagram DM and Facebook message was handled by hand, scattered across half a dozen inboxes, and needed a large front office. "Managing leads was always a bottleneck. People would call in or text in, and it was all manual labor... typing every single message out from scratch."
What happened
He says, "Now I have my weekends." Per PushPress, automating lead handling and deploying the AI bot reduced the manual labor that used to require a full front desk. He says, "Before, we used to have four or five office staff. Now we only have like two and a half." This is PushPress's own case study about its own product.
Quoted in the source: Eduardo Lomeli, owner, Academy Jiu-Jitsu and Kickboxing. Source: PushPress case study: Academy Jiu-Jitsu Grows Attendance 30% and Halves Office Labor with PushPress (2026-06-24) · Added 2026-10-20.
How to set it up yourself
- What Academy Jiu-Jitsu and Kickboxing does: Eduardo Lomeli keeps every call, text, Instagram DM and Facebook message in one place inside PushPress Grow, with AI answering leads automatically, especially after hours. The steps below are our DIY build, not PushPress setup.
- Write a one-page fact sheet: class schedule, trial offer, prices, locations, age groups and who replies when. Set a simple after-hours auto-reply on your phone and messaging inboxes that thanks people, says when someone will reply, and links your schedule.
- Each morning, paste each lead's message into ChatGPT with your fact sheet and the prompt below to get a draft reply.
- A person reads, edits and sends every reply. Fix anything that isn't on the fact sheet, and log each lead in one list so nobody gets missed.
Copy-paste prompt
You draft replies to new leads for {SCHOOL NAME}, a {TYPE OF SCHOOL} in {CITY}. Fact sheet: {FACT SHEET}. Lead message: {MESSAGE}, received by {CHANNEL} at {TIME}. Write a short, friendly reply under 80 words that answers their question, asks one question about their goals or experience, and offers {TRIAL OFFER}. Use only the fact sheet. Never invent prices, class times, discounts or results. If the answer isn't on the fact sheet, write [ASK] instead of guessing.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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