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Write a florist's holiday email, customer-service replies and job postings with ChatGPT in minutes
Sam Bowles, general manager and creative director of Allen's Flowers and Plants, a family-owned florist with six shops in San Diego County, California, interviewed in Floral Management, the Society of American Florists' magazine
Bowles gave ChatGPT a one-sentence prompt ("Write a 'Roses Are Red' style poem about ordering early for Mother's Day") and used the 16-line poem in a Mother's Day email blast after tweaking two lines. A customer service associate for whom English is a second language uses ChatGPT for starting drafts of email replies to customers. He also gives ChatGPT a job's requirements and has it write the job posting, then edits it.
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ChatGPT
The problem
Holiday email blasts, customer emails and job postings all took writing time the shop's managers and staff didn't have, and one customer service associate writes in her second language.
What happened
The Mother's Day poem took "less than five minutes"; "I never would have sat down and attempted to come up with something like that from scratch." The job posting took "about 10 minutes in total, including inputting to ChatGPT and editing/tweaking." ChatGPT drafts "helped give her more confidence" with customer emails. Source is from 2023.
Quoted in the source: Sam Bowles, general manager and creative director, Allen's Flowers and Plants. Source: Floral Management (Society of American Florists), July/August 2023: How Can AI Work For You? (2023-07) · Added 2026-11-05.
How to set it up yourself
- What Allen's Flowers does: ChatGPT drafts a holiday email poem from one sentence, starting drafts of customer email replies, and job postings from a list of requirements. Someone always edits before it goes out.
- For the next holiday email, open ChatGPT and paste the prompt below with your holiday, order deadline and delivery area. Change the lines that don't sound like your shop and send it from your email tool as usual.
- For customer emails, have staff paste the customer's message into ChatGPT and ask for a short, warm reply that answers it and states your policy; they check names, dates and prices before sending.
- For hiring, paste the role's duties, hours, pay and requirements and ask for a job posting, then edit it the way Bowles did.
Copy-paste prompt
Write a short, cheerful 'Roses Are Red' style poem (12 to 16 lines) for {SHOP NAME}, a florist in {CITY}, asking customers to order early for {HOLIDAY}. Mention that the order deadline is {DEADLINE} and that we deliver to {DELIVERY AREA}. Then write a one-line email subject and a one-sentence call to action with a link placeholder [ORDER LINK].We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-09)
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