Use ChatGPT to freshen listing descriptions, expand your bio for listing presentations and write a lead-call script for your assistant
Brandy Johnson, a REALTOR with Lynch Legacy Realty Group, a North Texas team at eXp Realty, in Texas REALTOR magazine
She uses AI to find synonyms and write more creative listing descriptions, and gave ChatGPT a short summary plus new details to produce a longer, detailed biography for a listing presentation. She has it add blog content to go with infographics and photos, promote open houses and draft social posts. When her assistant needed a script for lead calls, they built it together in ChatGPT.
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ChatGPT
The problem
Listing descriptions tend to reuse the same adjectives, and a short bio, social posts and a call script for an assistant all take writing time.
What happened
Self-reported: on the bio, "I only needed to make minor tweaks," and "AI has been a time saver and also allowed me to stand out among the competition." Of the call script: "We used ChatGPT together to create something professional that flowed comfortably for her." No time or lead figures are given. The article is from May 2024, so today's tools work differently.
Quoted in the source: Brandy Johnson, REALTOR, Lynch Legacy Realty Group, eXp Realty. Source: Texas REALTOR magazine: How Do You Use AI in Your Business? (Joe Olivieri) (2024-05-01) · Added 2026-10-21.
How to set it up yourself
- What Brandy Johnson does: ChatGPT rewords listing descriptions, turns a short bio into a fuller one for listing presentations, drafts blog text and social posts for open houses, and helped write her assistant's lead-call script.
- For a listing, paste the facts from your MLS sheet and your own draft into ChatGPT and ask for fresher wording (the first prompt part below); check every fact against the MLS sheet and cut anything that describes people rather than the home.
- For your bio, paste your current short bio plus 3-5 new details (recent sales, designations, areas you serve) and ask for a one-page version for your listing presentation; edit until it sounds like you.
- For the call script, open a new chat with your assistant, describe who they're calling and why, and use the second prompt part below; have them read it out loud twice and change any line that doesn't feel natural before the first call.
Copy-paste prompt
Part 1 (listing): Here is my draft listing description and the MLS facts for {ADDRESS}: {DRAFT} / {FACTS}. Rewrite it in under {WORD LIMIT} words with fresher wording than 'stunning', 'nestled' or 'must-see'. Use only the facts given; mark anything you'd want to add as [ASK AGENT]. No words about who the home suits (families, couples, age) or about schools' quality. Part 2 (call script): Write a friendly call script for my assistant, {NAME}, calling {LEAD TYPE} who {HOW THEY CAME IN}. Goal: {GOAL}. Include a 2-sentence opener, 3 questions, answers to the 3 most likely objections and a closing line that books a call with me. Keep it conversational; no pressure tactics.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
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See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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