Use AI to build sales projections and manage group-booking inquiries at a small family-owned inn
Courtney Gosser, owner of the Brown County Inn, a family-owned inn in Nashville, Indiana, with staff member Mary Curtin, in the Brown County Democrat
In the same 10-week local AI class (Project Fish), she used AI to develop sales projections and analyze business information to guide decisions about staffing, purchases and the future of the business. She also learned to code her own website with AI's help. With Mary Curtin, who works at the inn, she worked on better ways to manage group bookings, inquiries and the questions the inn regularly receives. The class used ChatGPT and Claude; the story doesn't say which tool did which job.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo · Claude $17/mo billed annually ($20 monthly) (the story doesn't say which plan she used)
Medium · or we set it up for $197
ChatGPT, Claude
The problem
She needed a clearer view of where the business could and couldn't grow to guide decisions about staffing and purchasing. Group bookings and the questions customers ask again and again also took staff time.
What happened
She says it has created "peace of mind and a real look at where I can and cannot see growth within my business." No figures are given. Self-reported.
Quoted in the source: Courtney Gosser, owner, Brown County Inn, Nashville, Indiana. Source: Brown County Democrat: Working Smarter: Brown County business owners put technology to practical use (Courtney Hughett) (2026-11-10) · Added 2026-11-10.
How to set it up yourself
- Export 12 to 24 months of bookings or sales by month from your booking or accounting system, and remove guest names and card details.
- Upload the file to ChatGPT or Claude with the prompt below and ask for a simple month-by-month projection with the assumptions written out.
- Check the assumptions against what you know (events, holidays, renovations) and correct them. Treat the result as a planning aid, not a promise.
- Separately, paste in your 20 most common guest and group-booking questions and have it draft standard answers and a group-inquiry checklist your staff can reuse.
Copy-paste prompt
Here are our monthly sales for the last {NUMBER} months at a small {NUMBER}-room inn (no guest names). Build a simple projection for the next 12 months. Show it as a table by month, and list every assumption you made in plain language (seasonality, growth rate, events). Then tell me which months look tight for staffing and which look strong, and what questions I should answer to make the projection more accurate. Do not invent data: if something is missing, ask me.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-11-09)
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Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-11-10)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-09) · Claude: from $17/mo billed annually ($20 monthly) (verified 2026-11-10)
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