Upload a listing photo and have AI show luxury buyers a new porch, a golf simulator or a laid-out yard in minutes
Lara O'Rourke, one half of the Lara & Chelsea Collaborative, a Coldwell Banker-affiliated agent team serving luxury buyers in Massachusetts' MetroWest area, in Banker & Tradesman
With the AI tools that came to Coldwell Banker agents from Compass's tech stack, O'Rourke takes a picture, uploads it and asks the AI to, for example, "Please lay out this yard," or model a new front porch or an indoor golf simulator for a client. For listing descriptions the team gives the AI some keywords, then rewrites what comes back in its own voice. The article doesn't name the specific tools.
Came with her brokerage's tech stack; no price given. Our DIY build: ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
Easy · or we set it up for $197
Compass AI tools (not named)
The problem
Luxury buyers had to imagine what a home would look like with the additions they wanted, and listing copy drafted by AI wasn't the full picture the agents wanted of a home.
What happened
She says she can show a client a new porch or golf simulator "within minutes": "Before we had those tools, we couldn't." Per the article, buyers get an actual visual of the changes, which can make them more confident and help homes stand out. On listing copy: "we always 100 percent tweak what the AI comes back to us with because it's not the full vision that we want of that home." No sales figures are given.
Quoted in the source: Lara O'Rourke, Lara & Chelsea Collaborative. Source: Banker & Tradesman: Teams, Indie Brokerages Get Ahead with AI (Sam Lattof) (2026-10-04) · Added 2026-10-21.
How to set it up yourself
- What the Lara & Chelsea Collaborative does: the agents upload a photo to their brokerage's AI tools and ask for a laid-out yard, a new front porch or an indoor golf simulator to show a buyer, and give the AI keywords for listing descriptions that they then rewrite in their own voice.
- When a buyer says what they'd add (a porch, a pool, a finished basement), take or pick a clear photo of that spot and note the real dimensions from the listing or a tape measure.
- Upload it to an AI image editor (your brokerage's tool, or ChatGPT's image editing) with the prompt below, and keep everything that's actually there unchanged.
- Send the rendering with the original photo and a line saying it's an AI concept, not a quote or a promise of what zoning or an HOA will allow; suggest the buyer get a contractor's estimate.
Copy-paste prompt
Here is a photo of {SPACE, e.g. the backyard} at a home my buyer is considering. Add {CHANGE, e.g. a covered front porch about 8 by 20 feet} in a style that suits a {HOME STYLE} house. Keep the house, windows, lot lines, trees and neighbors exactly as they are, and don't change the light or season. Return one realistic image and a one-line caption that says it's an AI concept rendering, not the current condition.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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