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Turn vendor product descriptions into product page and SEO copy and write marketing emails with ChatGPT

who John Alexander, owner of JT Pets, a natural pet food and supply store in Hamilton, Ontario, in a Q&A on Square's Seller Community blog

The problem

"I am not the most skilled of writers," he says, and content creation used to take him hours.

What happened

He reports good engagement on the emails since he started using ChatGPT, but says that before this they hadn't done much email marketing outside automated Square Marketing, "so it is hard to compare." He now sends emails more often because the copy is easy, and gets drafts "in a matter of minutes" instead of hours. He advises reviewing everything so it matches your brand voice. Owner-told.

Quoted in the source: John Alexander, owner, JT Pets. Source: Square Seller Community: How Pet Store Owner John Alexander Saves Time and Boosts Productivity with Chat GPT (Helen, Square Seller Community Manager) (2023-11-21) · Added 2026-10-19.

How to set it up yourself

1. What JT Pets does: John Alexander pastes a vendor's product description into ChatGPT and gets product page copy, an SEO title and description, or marketing campaign copy, and uses it to write marketing emails.
2. Copy the vendor's description and any facts you know (size, ingredients, materials) for one product. Open ChatGPT and paste them with the prompt below.
3. Compare the draft with the vendor sheet line by line and delete any claim the vendor didn't make, especially health, safety or ingredient claims.
4. Edit for your store's voice, then paste the title and description into your website. For an email, ask for a short version featuring 3 to 5 products in the same chat and check every price before sending.

Copy-paste prompt

Write product copy for {STORE NAME}, a {STORE TYPE} in {TOWN}. Vendor description: {PASTE}. Extra facts: {SIZE, INGREDIENTS, MATERIALS, PRICE}. Give me: an SEO title under 70 characters, a meta description under 155 characters, and a 100-word product page description in a {TONE} voice. Use only facts from the vendor text and my notes. Never invent ingredients, health benefits, awards or prices; if something is needed but missing, write [MISSING].

Tools used

Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

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