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Turn real intake questions into blog clusters with a multi-step custom GPT pipeline and a human editor on every post

who Angel Reyes & Associates, a personal-injury law firm, with Graham Griffin, who leads its web, video and social media strategy, on the Traffic to Leads podcast

The problem

Content had been handled by an outside agency where the firm was 'one of 10 clients,' so standards and brand voice slipped. A single blog post took about four hours of staff time.

What happened

As reported in the podcast notes: human time per post fell from about 4 hours to 20–30 minutes of editing; testing roughly 100 posts cost about $15 in API fees; organic users rose 2–3x in about a year. His bio also credits his work with contributing to a 120% increase in web-driven cases over eight months (self-reported). The pipeline itself isn't published.

Quoted in the source: Graham Griffin, Angel Reyes & Associates. Source: Traffic to Leads podcast (JuvoLeads): Graham Griffin on AI content systems at Angel Reyes & Associates (2026-06-02) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.

How to set it up yourself

1. What they did: brought content in-house and built clusters around real intake questions instead of chasing single keywords.
2. Export the questions your intake team hears every week (call notes, web forms) and group them by topic; add the 'People also ask' questions Google shows for each.
3. Write a style guide once: voice, reading level, words you never use, disclaimers, and what an attorney must review. Theirs runs 8,000 words; start with one page.
4. Split drafting into steps rather than one giant prompt: outline, draft, fact and citation check, voice pass, then social and email versions.
5. Have a person edit every post before it's published, and have an attorney check any statement of law.
6. Repurpose each finished post into an email and two or three social posts.
7. DIY adaptation (not what Angel Reyes used): run the steps by hand in one ChatGPT or Claude project with your style guide uploaded, using the prompt below for step one.

Copy-paste prompt

You're drafting content for [Firm], a [practice area] law firm in [state]. Attached: our style guide and a list of real client questions from intake. Step 1 only: group the questions into 5 topic clusters. For each cluster give a pillar article title, 8–10 supporting article titles that each answer one specific question in plain language, and the intake question each one answers. Don't give legal advice or promise results. Flag any topic where the answer depends on state law so an attorney can review it.

Tools used

Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-14) · Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-13) · Google Gemini: from $4.99/mo (Google AI Plus) (verified 2026-10-13)

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