← All use cases · Shops & e-commerce
Train ChatGPT or Gemini on your boutique's voice, then have it sort a year of sales by style in minutes
Danielle Marti and Jessica Fischer-Hoffmann, sisters and co-owners of Gallery 512 Boutique, a women's clothing and lifestyle boutique in New Ulm, Minnesota (founded 2013, 12 part-time employees), speaking on the New Ulm Area Chamber of Commerce CEO panel, reported by The Journal
The boutique uses ChatGPT and Gemini as virtual assistants that the owners have trained on the store's voice, business and brand. Marti said AI sorted 12 months of purse sales by style in minutes. The owners treat it as an assistant and keep the store's voice their own.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo · Google Gemini $4.99/mo (Google AI Plus); free plan available
Easy · or we set it up for $197
ChatGPT, Google Gemini
The problem
Merchandising questions like which purse styles actually sell meant working through a year of sales by hand.
What happened
Marti said AI categorized 12 months of purse sales by style in minutes. "It has to be assistant. It has to be something that makes your life easier because you still have to be authentic to your customer." No other numbers given.
Quoted in the source: Danielle Marti, co-owner, Gallery 512 Boutique. Source: The Journal (New Ulm): From employee retention to artificial intelligence (2026-09-12) · Added 2026-11-05.
How to set it up yourself
- What Gallery 512 does: the owners use ChatGPT and Gemini as assistants that know the store's voice and brand, and had AI sort a year of purse sales by style. The source doesn't say how they set it up; the steps below are our DIY version.
- Give the assistant your store's background once: in ChatGPT, create a project and paste a short description of your store, customers and voice into the project instructions (in Gemini, save it as a Gem). Use that project for all store work.
- Export 12 months of sales for one category from your POS as a spreadsheet (item name, SKU, date, quantity, price). Remove customer names and card details, upload the file to the project and paste the prompt below.
- Check the totals against your POS report before acting on them, then use the style ranking for your next buying order.
Copy-paste prompt
Attached is 12 months of {CATEGORY} sales from my boutique: item name, SKU, date, quantity and price. 1) Group every item into a style (for example {STYLE EXAMPLES}); if an item name doesn't make the style clear, put it under 'Unclear' and list it. 2) For each style, give units sold, revenue and the best and worst months. 3) Rank the styles by revenue. 4) Check that your totals match the file's total units and revenue, and show both numbers.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-11-09)
Visit site →
Google Gemini
Google's AI assistant, integrated with Gmail, Docs and Workspace.
From $4.99/mo (Google AI Plus); free plan available (checked 2026-11-10)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-09) · Google Gemini: from $4.99/mo (Google AI Plus); free plan available (verified 2026-11-10)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
Related for Shops & e-commerce
Use ChatGPT to bulk-add book listings and spot titles to feature
The owner uses ChatGPT to fill in book details in bulk, uses AI on Google Analytics data to spot rising interest (romance before Valentin…
ChatGPT
Canva AI (Magic Studio)GAGoogle AnalyticsAdd a catalogue-only AI 'librarian' to your bookshop website
'Ask the Librarian' answers in the reader's language, only recommends books in the store's catalogue with live price and stock, and puts …
Use AI to research, price and catalogue thousands of used books before opening
AI helps find prices for comparable copies, check whether sets are complete, decipher old inscriptions, and turn his dictated book detail…
Running something like this in your business? Submit your use case and we'll credit you with a link.
Get 3 new AI use cases every morning
One email every morning: 3 new AI use cases from real small businesses, each linked to its source, plus a Tool of the Day. Free. No spam, unsubscribe anytime. Privacy
Rather have one set up for you? The $197 Quick-Win.